Brandwave

Rekorderlig vs Somersby:Which is more popular in New Zealand?

In October 2026, Somersby had more branded searches than Rekorderlig among cider brands in New Zealand. Somersby had about 2,300 branded searches, while Rekorderlig had 1,480. Somersby made up 18% of all cider brand searches we track, and Rekorderlig accounted for 11.6%. When we asked ChatGPT and Google AI Overviews about cider brands, Somersby appeared in two of the five answers and Rekorderlig in none.

Among cider brands in New Zealand in October 2026

Who do people search for more?

Somersby, about 55% more searches than Rekorderlig

Somersby 2.3K searchesRekorderlig 1.5K searches

Who does AI mention more?

Somersby, mentioned in 2 of 5 answers, Rekorderlig in 0

Somersby in 2 of 5Rekorderlig in 0 of 5

Who does AI recommend more?

Somersby, the only one of the two named

Somersby first in 2Rekorderlig never named

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Top cider brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Somersby was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Rekorderlig did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zeffer1st
  2. Morningcider2nd
  3. Somersby3rd
  4. Paynter's Cider3rd
  5. Monteith's5th
  6. Old Mout5th
  7. Good George7th
  8. Rekorderlig–
  9. Strongbow–
  10. Kopparberg–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zeffer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Morningcider3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Paynter's Cider3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Good George2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Somersby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Monteith's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Old Mout2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rekorderlig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Strongbow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kopparberg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about cider brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Rekorderlig or Somersby more popular in search?

This chart shows how often people search Google for Rekorderlig and Somersby by name. Each line represents a brand's share of searches for all 12 cider brands we track, month by month, from searches in New Zealand.

Rekorderlig and Somersby among cider brands in New Zealand, by month

Share of searches by month for Somersby, Rekorderlig. The figures are in the table below the chart.

View monthly share of searches table
MonthGood GeorgeSomersbyMonteith'sRekorderligZefferOld MoutStrongbowMorningciderKopparbergIsaac'sPaynter's CiderBulmers
Nov 202547.8%12.1%17.8%5.4%9.9%2.1%1.1%1.9%1%0.43%0.36%0.07%
Dec 202543.2%13.5%19%6.5%10%2.5%1.1%2.6%0.53%0.69%0.37%0.05%
Jan 202636.2%12.5%26.3%6.7%9.3%3.2%1.6%2.1%1.2%0.49%0.41%0.08%
Feb 202637.2%13%26.1%5.6%9.6%3.2%1.3%2.2%0.93%0.41%0.52%0%
Mar 202634.3%13%24.4%6.6%10.6%3.4%1.7%2.5%2.6%0.48%0.38%0.1%
Apr 202638.3%13.8%22.4%6.9%8%3.9%1.7%2.8%1.4%0.43%0.32%0.11%
May 202638.7%11.4%26%7.4%7.3%3.5%1.8%1.8%1.3%0.32%0.32%0%
Jun 202638.7%13%22.8%7.6%8.4%3.9%1.9%1.9%1.2%0.4%0.27%0%
Jul 202641.8%12.1%20.8%7.7%8.1%3.5%2%2.4%1.2%0.23%0.23%0%
Aug 202639%12.3%19%7.6%12.2%4.2%1.9%2.3%0.87%0.22%0.22%0.11%
Sep 202636%14.7%19.4%8.5%9.9%3.5%4.3%1.7%1.1%0.4%0.3%0.2%
Oct 202634.4%18%17.8%11.6%8.7%4.3%2.1%1.6%0.78%0.39%0.23%0.08%

How has branded search for Rekorderlig and Somersby changed in New Zealand over the last 12 months?

3 findings
  • Somersby was ahead of Rekorderlig in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Rekorderlig’s share of searches among cider brands in New Zealand moved from 5.4% to 11.6%, and its estimated monthly branded searches moved from 750 to 1.5K.
  • Across the 12 months ending October 2026, Somersby’s share of searches among cider brands in New Zealand moved from 12.1% to 18%, and its estimated monthly branded searches moved from 1.7K to 2.3K.

How did search popularity change for New Zealand cider brands in October 2026?

2 changes

  1. In October 2026, Rekorderlig overtook Zeffer to rank 4th among cider brands in New Zealand, with 11.6% of the searches.

  2. In October 2026, Somersby overtook Monteith's to rank 2nd among cider brands in New Zealand, with 18% of the searches.

How are Rekorderlig’s and Somersby’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Rekorderlig’s and Somersby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rekorderlig

3 branded search terms

  • rekorderlig
  • rekorderlig apple cider
  • rekorderlig cider

Somersby

6 branded search terms

  • cider somersby blackberry
  • cider somersby pear
  • somersby
  • somersby apple cider
  • somersby blackberry
  • somersby cider

How the Brand Demand Index is measured

Other head-to-heads among cider brands

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