Beko vs Fisher & Paykel:Which is more popular?
In September 2026, Fisher & Paykel had more branded searches than Beko among chest freezer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Beko had 390. Fisher & Paykel made up 74.5% of all chest freezer brand searches we track, and Beko accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about chest freezer brands, Fisher & Paykel appeared in two of the five answers and Beko in none.
Who do people search for more?
Fisher & Paykel, about 52 searches for every 1 for Beko
Who does AI mention more?
Fisher & Paykel, mentioned in 2 of 5 answers, Beko in 0
Who does AI recommend more?
Fisher & Paykel, the only one of the two named
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Top chest freezer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beko did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Haier1st
Westinghouse2nd
Midea3rd- Fisher & Paykel4th
Hisense5th
Beko–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westinghouse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fisher & Paykel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Midea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hisense1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chest freezer brands
5 answers
Asked ChatGPT
“Which chest freezer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chest freezer brands in New Zealand?”
Asked ChatGPT
“What's the best chest freezer brand in New Zealand for extra frozen storage?”
Searched Google, AI Overview
“small chest freezer”
Searched Google, AI Overview
“large chest freezer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Beko or Fisher & Paykel more popular in search?
This chart shows how often people search Google for Beko and Fisher & Paykel by name. Each line represents a brand's share of searches for all six chest freezer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fisher & Paykel, Beko. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Haier | Midea | Westinghouse | Hisense | Beko |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.8% | 10.5% | 7.3% | 3.7% | 4.6% | 2% |
| Nov 2025 | 71.9% | 9.4% | 9.5% | 3.1% | 4.8% | 1.4% |
| Dec 2025 | 69.6% | 9.7% | 9.6% | 3.6% | 5.8% | 1.7% |
| Jan 2026 | 69.2% | 11.4% | 8.6% | 3.6% | 5.7% | 1.6% |
| Feb 2026 | 74% | 9.7% | 7.3% | 3.4% | 3.8% | 1.8% |
| Mar 2026 | 76% | 8.5% | 6.6% | 3.3% | 4.1% | 1.5% |
| Apr 2026 | 70.9% | 10.9% | 7.4% | 3.4% | 5.7% | 1.6% |
| May 2026 | 74.6% | 9.5% | 6.6% | 3.3% | 4.1% | 1.8% |
| Jun 2026 | 73.6% | 9.7% | 6.7% | 3.2% | 4.9% | 1.8% |
| Jul 2026 | 74.9% | 8.6% | 7.5% | 3% | 4.4% | 1.6% |
| Aug 2026 | 76.6% | 9.3% | 5.9% | 3.5% | 3.2% | 1.5% |
| Sep 2026 | 74.5% | 9.3% | 6.9% | 4.1% | 3.8% | 1.4% |
How has the Beko and Fisher & Paykel comparison changed over the last 12 months?
3 findings
- Fisher & Paykel was ahead of Beko in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beko’s share of searches among chest freezer brands in New Zealand moved from 2% to 1.4%, and its estimated monthly branded searches moved from 590 to 390.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among chest freezer brands in New Zealand moved from 71.8% to 74.5%, and its estimated monthly branded searches moved from 20.7K to 20.1K.
How did search popularity change for New Zealand chest freezer brands in September 2026?
2 changes
In September 2026, Fisher & Paykel lost share of searches among chest freezer brands in New Zealand, from 76.6% to 74.5%.
Estimated monthly branded searches for Beko in New Zealand fell 33.9% over 12 measured months, from 590 to 390 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Beko’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beko
1 branded search term
- beko
Fisher & Paykel
5 branded search terms
- fisher & paykel
- fisher and paykel
- fisher paykel
- fisher paykel dishdrawer
- fisherpaykel
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