Brandwave

Carpet brands in New Zealand:Which brands are most popular in search?

In August 2026, Bremworth was the most searched among carpet brands in New Zealand, with an estimated 3.4K branded searches and 43.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Bremworth43.8%
  2. Godfrey Hirst30.8%
  3. Belgotex20.4%
  4. Feltex5%

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Share of SearchLeaderboard

Compare the carpet brands New Zealand homes lay. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among carpet brands in New Zealand, by month

Share of Search by month for Bremworth, Godfrey Hirst, Belgotex, Feltex. The figures are in the table below the chart.

View monthly share of search table
MonthBremworthGodfrey HirstBelgotexFeltex
Oct 202547.7%28.6%19.5%4.3%
Nov 202542.3%28.4%23.5%5.8%
Dec 202544.4%27.3%22.5%5.8%
Jan 202643.7%29%21.6%5.8%
Feb 202645.5%27.6%21%5.9%
Mar 202643.5%29%21.5%6%
Apr 202643.6%27.2%23%6.2%
May 202640.3%32.8%21.5%5.4%
Jun 202643.6%31.1%20%5.2%
Jul 202651.3%26.4%18.1%4.2%
Aug 202643.8%30.8%20.4%5%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Bremworth

    43.8%

    held 1st · 3.4K estimated branded searches · -8.5% vs prior month · -7.5 points

  2. 2.Godfrey Hirst

    30.8%

    held 2nd · 2.4K estimated branded searches · +25% vs prior month · +4.4 points

  3. 3.Belgotex

    20.4%

    held 3rd · 1.6K estimated branded searches · +20.9% vs prior month · +2.3 points

  4. 4.Feltex

    5%

    held 4th · 380 estimated branded searches · +26.7% vs prior month · +0.8 points

Compare search popularity between leading brands

Which brand is most popular in search among carpet brands in New Zealand?

In August 2026, Bremworth was the most searched among carpet brands in New Zealand, with an estimated 3.4K branded searches and 43.8% estimated Share of Search within this set. Godfrey Hirst is in 2nd place, 13.1 percentage points behind at 30.8% Share of Search.

New Zealand carpet brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bremworth47.7% → 43.8%51.3%Jul 202640.3%May 20261st
Godfrey Hirst28.6% → 30.8%32.8%May 202626.4%Jul 20262nd
Belgotex19.5% → 20.4%23.5%Nov 202518.1%Jul 20263rd
Feltex4.3% → 5%6.2%Apr 20264.2%Jul 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Bremworth’s estimated Share of Search among carpet brands in New Zealand decreased from 47.7% to 43.8%.
  • Across the 11 months ending August 2026, Godfrey Hirst’s estimated Share of Search among carpet brands in New Zealand increased from 28.6% to 30.8%.
  • Across the 11 months ending August 2026, Belgotex’s estimated Share of Search among carpet brands in New Zealand increased from 19.5% to 20.4%.
  • Across the 11 months ending August 2026, Feltex’s estimated Share of Search among carpet brands in New Zealand increased from 4.3% to 5%.
  • Across the 11 months ending August 2026, Bremworth’s estimated Share of Search among carpet brands in New Zealand peaked at 51.3% in July 2026 and was lowest at 40.3% in May 2026.
  • Across the 11 months ending August 2026, Godfrey Hirst’s estimated Share of Search among carpet brands in New Zealand peaked at 32.8% in May 2026 and was lowest at 26.4% in July 2026.
  • Across the 11 months ending August 2026, Belgotex’s estimated Share of Search among carpet brands in New Zealand peaked at 23.5% in November 2025 and was lowest at 18.1% in July 2026.
  • Across the 11 months ending August 2026, Feltex’s estimated Share of Search among carpet brands in New Zealand peaked at 6.2% in April 2026 and was lowest at 4.2% in July 2026.

How did search popularity change for New Zealand carpet brands in August 2026?

  1. In August 2026, Godfrey Hirst gained estimated Share of Search among carpet brands in New Zealand, from 26.4% to 30.8%.

  2. In August 2026, Belgotex gained estimated Share of Search among carpet brands in New Zealand, from 18.1% to 20.4%.

  3. In August 2026, Feltex gained estimated Share of Search among carpet brands in New Zealand, from 4.2% to 5%.

  4. In August 2026, Bremworth lost estimated Share of Search among carpet brands in New Zealand, from 51.3% to 43.8%.

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