Feltex vs Godfrey Hirst:Which is more popular by branded search in New Zealand?
In August 2026, Godfrey Hirst had more branded searches than Feltex among carpet brands in New Zealand. Godfrey Hirst was estimated to have 2.4K branded searches compared to Feltex’s 380, and held a 30.8% Share of Search versus Feltex’s 5%.
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Which is more popular in search, Feltex or Godfrey Hirst?
Compare the carpet brands New Zealand homes lay. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Godfrey Hirst, Feltex. The figures are in the table below the chart.
View monthly share of search table
| Month | Bremworth | Godfrey Hirst | Belgotex | Feltex |
|---|---|---|---|---|
| Oct 2025 | 47.7% | 28.6% | 19.5% | 4.3% |
| Nov 2025 | 42.3% | 28.4% | 23.5% | 5.8% |
| Dec 2025 | 44.4% | 27.3% | 22.5% | 5.8% |
| Jan 2026 | 43.7% | 29% | 21.6% | 5.8% |
| Feb 2026 | 45.5% | 27.6% | 21% | 5.9% |
| Mar 2026 | 43.5% | 29% | 21.5% | 6% |
| Apr 2026 | 43.6% | 27.2% | 23% | 6.2% |
| May 2026 | 40.3% | 32.8% | 21.5% | 5.4% |
| Jun 2026 | 43.6% | 31.1% | 20% | 5.2% |
| Jul 2026 | 51.3% | 26.4% | 18.1% | 4.2% |
| Aug 2026 | 43.8% | 30.8% | 20.4% | 5% |
| Sep 2026 | — | — | — | — |
How has the Feltex and Godfrey Hirst comparison changed over the last 12 months?
3 findings
- Godfrey Hirst was ahead of Feltex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Feltex’s estimated Share of Search among carpet brands in New Zealand moved from 4.3% to 5%, and its estimated monthly branded searches moved from 370 to 380.
- Across the 11 months ending August 2026, Godfrey Hirst’s estimated Share of Search among carpet brands in New Zealand moved from 28.6% to 30.8%, and its estimated monthly branded searches moved from 2.5K to 2.4K.
How did search popularity change for New Zealand carpet brands in August 2026?
2 changes
In August 2026, Godfrey Hirst gained estimated Share of Search among carpet brands in New Zealand, from 26.4% to 30.8%.
In August 2026, Feltex gained estimated Share of Search among carpet brands in New Zealand, from 4.2% to 5%.
How each brand is measured
Brandwave collects information about searches that people make online using Feltex’s and Godfrey Hirst’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Feltex
3 branded search terms
- feltex carpet
- feltex carpet tiles
- feltex wool carpet
Godfrey Hirst
12 branded search terms
- b2b godfrey hirst
- godfrey hirst
- godfrey hirst carpet
- godfrey hirst carpet tiles
- godfrey hirst flooring
- godfrey hirst near me
- godfrey hirst nz
- godfrey hirst wool carpet
- godfreyhirst
- godfreyhirst carpet
- godfreyhirst com
- godfreyhirst nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.