How popular isFeltex in search?
In August 2026, there were an estimated 380 branded searches for Feltex in New Zealand which held steady over the last 11 months. Feltex holds 5% estimated Share of Search among New Zealand carpet brands and is ranked 4th of 4 competitors for search popularity.
Bremworth43.8%Godfrey Hirst30.8%
Belgotex20.4%
Feltex5%
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Which carpet brands compete with Feltex?
Share of Search by month for Bremworth, Godfrey Hirst, Belgotex, Feltex. The figures are in the table below the chart.
View monthly share of search table
| Month | Bremworth | Godfrey Hirst | Belgotex | Feltex |
|---|---|---|---|---|
| Oct 2025 | 47.7% | 28.6% | 19.5% | 4.3% |
| Nov 2025 | 42.3% | 28.4% | 23.5% | 5.8% |
| Dec 2025 | 44.4% | 27.3% | 22.5% | 5.8% |
| Jan 2026 | 43.7% | 29% | 21.6% | 5.8% |
| Feb 2026 | 45.5% | 27.6% | 21% | 5.9% |
| Mar 2026 | 43.5% | 29% | 21.5% | 6% |
| Apr 2026 | 43.6% | 27.2% | 23% | 6.2% |
| May 2026 | 40.3% | 32.8% | 21.5% | 5.4% |
| Jun 2026 | 43.6% | 31.1% | 20% | 5.2% |
| Jul 2026 | 51.3% | 26.4% | 18.1% | 4.2% |
| Aug 2026 | 43.8% | 30.8% | 20.4% | 5% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.8% | 3.4K | -8.5% | -7.5 points | |
| 2, held 2nd | 30.8% | 2.4K | +25% | +4.4 points | |
| 3, held 3rd | 20.4% | 1.6K | +20.9% | +2.3 points | |
| 4, held 4th | 5% | 380 | +26.7% | +0.8 points |
43.8%
held 1st · 3.4K estimated branded searches · -8.5% vs prior month · -7.5 points
30.8%
held 2nd · 2.4K estimated branded searches · +25% vs prior month · +4.4 points
3.
20.4%
held 3rd · 1.6K estimated branded searches · +20.9% vs prior month · +2.3 points
4.
5%
held 4th · 380 estimated branded searches · +26.7% vs prior month · +0.8 points
Compare search popularity between Feltex and its closest rivals
How has branded search demand for Feltex changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Feltex in New Zealand held steady, from 370 to 380.
- Across the 11 months ending August 2026, Feltex’s estimated Share of Search among carpet brands in New Zealand increased from 4.3% to 5%.
- Across the 11 months ending August 2026, Feltex’s estimated Share of Search among carpet brands in New Zealand peaked at 6.2% in April 2026 and was lowest at 4.2% in July 2026.
How did search popularity change for New Zealand carpet brands in August 2026?
4 changes
In August 2026, Godfrey Hirst gained estimated Share of Search among carpet brands in New Zealand, from 26.4% to 30.8%.
In August 2026, Belgotex gained estimated Share of Search among carpet brands in New Zealand, from 18.1% to 20.4%.
In August 2026, Feltex gained estimated Share of Search among carpet brands in New Zealand, from 4.2% to 5%.
In August 2026, Bremworth lost estimated Share of Search among carpet brands in New Zealand, from 51.3% to 43.8%.
How is Feltex measured?
Brandwave collects information about searches that people make online using Feltex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- feltex carpet
- feltex carpet tiles
- feltex wool carpet
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Is Feltex your brand?
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