Belgotex vs Feltex:Which is more popular by branded search in New Zealand?
In August 2026, Belgotex had more branded searches than Feltex among carpet brands in New Zealand. Belgotex was estimated to have 1.6K branded searches compared to Feltex’s 380, and held a 20.4% Share of Search versus Feltex’s 5%.
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Which is more popular in search, Belgotex or Feltex?
Compare the carpet brands New Zealand homes lay. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Belgotex, Feltex. The figures are in the table below the chart.
View monthly share of search table
| Month | Bremworth | Godfrey Hirst | Belgotex | Feltex |
|---|---|---|---|---|
| Oct 2025 | 47.7% | 28.6% | 19.5% | 4.3% |
| Nov 2025 | 42.3% | 28.4% | 23.5% | 5.8% |
| Dec 2025 | 44.4% | 27.3% | 22.5% | 5.8% |
| Jan 2026 | 43.7% | 29% | 21.6% | 5.8% |
| Feb 2026 | 45.5% | 27.6% | 21% | 5.9% |
| Mar 2026 | 43.5% | 29% | 21.5% | 6% |
| Apr 2026 | 43.6% | 27.2% | 23% | 6.2% |
| May 2026 | 40.3% | 32.8% | 21.5% | 5.4% |
| Jun 2026 | 43.6% | 31.1% | 20% | 5.2% |
| Jul 2026 | 51.3% | 26.4% | 18.1% | 4.2% |
| Aug 2026 | 43.8% | 30.8% | 20.4% | 5% |
| Sep 2026 | — | — | — | — |
How has the Belgotex and Feltex comparison changed over the last 12 months?
3 findings
- Belgotex was ahead of Feltex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Belgotex’s estimated Share of Search among carpet brands in New Zealand moved from 19.5% to 20.4%, and its estimated monthly branded searches moved from 1.7K to 1.6K.
- Across the 11 months ending August 2026, Feltex’s estimated Share of Search among carpet brands in New Zealand moved from 4.3% to 5%, and its estimated monthly branded searches moved from 370 to 380.
How did search popularity change for New Zealand carpet brands in August 2026?
2 changes
In August 2026, Belgotex gained estimated Share of Search among carpet brands in New Zealand, from 18.1% to 20.4%.
In August 2026, Feltex gained estimated Share of Search among carpet brands in New Zealand, from 4.2% to 5%.
How each brand is measured
Brandwave collects information about searches that people make online using Belgotex’s and Feltex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.