Century Batteries vs Varta:Which is more popular?
In September 2026, Century Batteries had more branded searches than Varta among car battery brands in New Zealand. Century Batteries had about 2,520 branded searches, while Varta had 200. Century Batteries made up 60.1% of all car battery brand searches we track, and Varta accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about car battery brands, Century Batteries appeared in three of the five answers and Varta in two. Varta was mentioned before Century Batteries in two out of three answers that named either.
Who do people search for more?
Century Batteries, about 13 searches for every 1 for Varta
Who does AI mention more?
Century Batteries, mentioned in 3 of 5 answers, Varta in 2
Who does AI recommend more?
Varta, named ahead of Century Batteries in 2 of 3 answers
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Top car battery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Century Batteries was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Varta was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Varta was listed before Century Batteries in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Yuasa1st
- Varta2nd
Exide3rd
Bosch Car Batteries4th- Century Batteries5th
Optima–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yuasa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Century Batteries3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Exide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch Car Batteries2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Varta2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Optima0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car battery brands
5 answers
Asked ChatGPT
“Which car battery brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best car battery brands in New Zealand?”
Asked ChatGPT
“What's the best car battery brand in New Zealand for reliable starting?”
Searched Google, AI Overview
“car battery nz”
Searched Google, AI Overview
“12v car battery”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Century Batteries or Varta more popular in search?
This chart shows how often people search Google for Century Batteries and Varta by name. Each line represents a brand's share of searches for all six car battery brands we track, month by month, from searches in New Zealand.
Share of searches by month for Century Batteries, Varta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Century Batteries | Exide | Bosch Car Batteries | Optima | Varta | Yuasa |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.2% | 12.1% | 9.5% | 5.3% | 5.1% | 6.8% |
| Nov 2025 | 63.3% | 10.7% | 9.4% | 5.1% | 5.4% | 6.1% |
| Dec 2025 | 63.2% | 11.1% | 9.3% | 4.5% | 4.8% | 7.1% |
| Jan 2026 | 61.8% | 12.5% | 8.4% | 5.8% | 4.8% | 6.7% |
| Feb 2026 | 63.3% | 13.4% | 7.8% | 4.6% | 4.8% | 6.1% |
| Mar 2026 | 64.5% | 12.3% | 7.8% | 4.8% | 5% | 5.5% |
| Apr 2026 | 62.4% | 14% | 6.9% | 4.9% | 6.4% | 5.4% |
| May 2026 | 59.5% | 14.6% | 7.6% | 5.1% | 7.6% | 5.6% |
| Jun 2026 | 64.4% | 14.1% | 6.9% | 4.6% | 5.9% | 4% |
| Jul 2026 | 62.6% | 15.7% | 6.3% | 5.5% | 5.7% | 4.3% |
| Aug 2026 | 58.6% | 18.1% | 7.7% | 5.1% | 5.6% | 4.9% |
| Sep 2026 | 60.1% | 15.8% | 9.3% | 5.5% | 4.8% | 4.5% |
How has the Century Batteries and Varta comparison changed over the last 12 months?
3 findings
- Century Batteries was ahead of Varta in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Century Batteries’ share of searches among car battery brands in New Zealand moved from 61.2% to 60.1%, and its estimated monthly branded searches held steady at 2.5K.
- Across the 12 months ending September 2026, Varta’s share of searches among car battery brands in New Zealand moved from 5.1% to 4.8%, and its estimated monthly branded searches moved from 210 to 200.
How did search popularity change for New Zealand car battery brands in September 2026?
2 changes
In September 2026, Century Batteries gained share of searches among car battery brands in New Zealand, from 58.6% to 60.1%.
In September 2026, Varta lost share of searches among car battery brands in New Zealand, from 5.6% to 4.8%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Century Batteries’ and Varta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Century Batteries
5 branded search terms
- century batteries
- century batteries batteries
- century batteries battery
- century batteries nelson
- century battery chargers
Varta
2 branded search terms
- varta batteries
- varta car battery
Other head-to-heads among car battery brands
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