Bosch Car Batteries vs Century Batteries:Which is more popular?
In September 2026, Century Batteries had more branded searches than Bosch Car Batteries among car battery brands in New Zealand. Century Batteries had about 2,520 branded searches, while Bosch Car Batteries had 390. Century Batteries made up 60.1% of all car battery brand searches we track, and Bosch Car Batteries accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about car battery brands, Century Batteries appeared in three of the five answers and Bosch Car Batteries in two. Bosch Car Batteries was mentioned before Century Batteries in two out of three answers that named either.
Who do people search for more?
Century Batteries, about 6 searches for every 1 for Bosch Car Batteries
Who does AI mention more?
Century Batteries, mentioned in 3 of 5 answers, Bosch Car Batteries in 2
Who does AI recommend more?
Bosch Car Batteries, named ahead of Century Batteries in 2 of 3 answers
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Top car battery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Century Batteries was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch Car Batteries was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch Car Batteries was listed before Century Batteries in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Yuasa1st
Varta2nd
Exide3rd- Bosch Car Batteries4th
- Century Batteries5th
Optima–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yuasa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Century Batteries3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Exide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch Car Batteries2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Varta2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Optima0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car battery brands
5 answers
Asked ChatGPT
“Which car battery brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best car battery brands in New Zealand?”
Asked ChatGPT
“What's the best car battery brand in New Zealand for reliable starting?”
Searched Google, AI Overview
“car battery nz”
Searched Google, AI Overview
“12v car battery”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bosch Car Batteries or Century Batteries more popular in search?
This chart shows how often people search Google for Bosch Car Batteries and Century Batteries by name. Each line represents a brand's share of searches for all six car battery brands we track, month by month, from searches in New Zealand.
Share of searches by month for Century Batteries, Bosch Car Batteries. The figures are in the table below the chart.
View monthly share of searches table
| Month | Century Batteries | Exide | Bosch Car Batteries | Optima | Varta | Yuasa |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.2% | 12.1% | 9.5% | 5.3% | 5.1% | 6.8% |
| Nov 2025 | 63.3% | 10.7% | 9.4% | 5.1% | 5.4% | 6.1% |
| Dec 2025 | 63.2% | 11.1% | 9.3% | 4.5% | 4.8% | 7.1% |
| Jan 2026 | 61.8% | 12.5% | 8.4% | 5.8% | 4.8% | 6.7% |
| Feb 2026 | 63.3% | 13.4% | 7.8% | 4.6% | 4.8% | 6.1% |
| Mar 2026 | 64.5% | 12.3% | 7.8% | 4.8% | 5% | 5.5% |
| Apr 2026 | 62.4% | 14% | 6.9% | 4.9% | 6.4% | 5.4% |
| May 2026 | 59.5% | 14.6% | 7.6% | 5.1% | 7.6% | 5.6% |
| Jun 2026 | 64.4% | 14.1% | 6.9% | 4.6% | 5.9% | 4% |
| Jul 2026 | 62.6% | 15.7% | 6.3% | 5.5% | 5.7% | 4.3% |
| Aug 2026 | 58.6% | 18.1% | 7.7% | 5.1% | 5.6% | 4.9% |
| Sep 2026 | 60.1% | 15.8% | 9.3% | 5.5% | 4.8% | 4.5% |
How has the Bosch Car Batteries and Century Batteries comparison changed over the last 12 months?
3 findings
- Century Batteries was ahead of Bosch Car Batteries in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch Car Batteries’ share of searches among car battery brands in New Zealand moved from 9.5% to 9.3%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending September 2026, Century Batteries’ share of searches among car battery brands in New Zealand moved from 61.2% to 60.1%, and its estimated monthly branded searches held steady at 2.5K.
How did search popularity change for New Zealand car battery brands in September 2026?
2 changes
In September 2026, Bosch Car Batteries gained share of searches among car battery brands in New Zealand, from 7.7% to 9.3%.
In September 2026, Century Batteries gained share of searches among car battery brands in New Zealand, from 58.6% to 60.1%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Bosch Car Batteries’ and Century Batteries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch Car Batteries
2 branded search terms
- bosch battery
- bosch car battery
Century Batteries
5 branded search terms
- century batteries
- century batteries batteries
- century batteries battery
- century batteries nelson
- century battery chargers
Other head-to-heads among car battery brands
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