Coleman vs Zempire:Which is more popular?
In September 2026, Zempire had more branded searches than Coleman among camping chair brands in New Zealand. Zempire had about 2,570 branded searches, while Coleman had 70. Zempire made up 2.3% of all camping chair brand searches we track, and Coleman accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about camping chair brands, Coleman appeared in three of the five answers and Zempire in two. Zempire was mentioned before Coleman in every answer that named either.
Who do people search for more?
Zempire, about 37 searches for every 1 for Coleman
Who does AI mention more?
Coleman, mentioned in 3 of 5 answers, Zempire in 2
Who does AI recommend more?
Zempire, named ahead of Coleman in 2 of 2 answers
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Top camping chair brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Coleman was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Zempire was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zempire was listed before Coleman in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kathmandu3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Macpac3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Coleman3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zempire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OZtrail2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Helinox2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wanderer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Spinifex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camping chair brands
5 answers
Asked ChatGPT
“Which camping chair brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best camping chair brands in New Zealand?”
Asked ChatGPT
“What's the best camping chair brand in New Zealand for a family campsite?”
Searched Google, AI Overview
“folding chair nz”
Searched Google, AI Overview
“camp chair nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Coleman or Zempire more popular in search?
This chart shows how often people search Google for Coleman and Zempire by name. Each line represents a brand's share of searches for all eight camping chair brands we track, month by month, from searches in New Zealand.
Share of searches by month for Zempire, Coleman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kathmandu | Macpac | Zempire | OZtrail | Helinox | Coleman | Wanderer | Spinifex |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 48% | 4.5% | 1.3% | 0.07% | 0.1% | 0.02% | 0% |
| Nov 2025 | 50.9% | 43.7% | 3.9% | 1.3% | 0.08% | 0.16% | 0.02% | <0.01% |
| Dec 2025 | 46.4% | 46.9% | 4.8% | 1.6% | 0.09% | 0.13% | 0.02% | <0.01% |
| Jan 2026 | 45.9% | 46.3% | 5.7% | 1.9% | 0.09% | 0.14% | 0.01% | <0.01% |
| Feb 2026 | 47% | 49% | 2.8% | 1.1% | 0.09% | 0.07% | 0.02% | 0% |
| Mar 2026 | 48% | 49.6% | 1.6% | 0.66% | 0.06% | 0.06% | 0.01% | 0% |
| Apr 2026 | 52.5% | 45.9% | 1.1% | 0.4% | 0.06% | 0.04% | 0.01% | <0.01% |
| May 2026 | 48.9% | 49.9% | 0.8% | 0.32% | 0.06% | 0.03% | <0.01% | 0% |
| Jun 2026 | 49.5% | 49.3% | 0.76% | 0.29% | 0.05% | 0.03% | 0.01% | <0.01% |
| Jul 2026 | 54.2% | 44.4% | 0.94% | 0.38% | 0.03% | 0.05% | <0.01% | <0.01% |
| Aug 2026 | 52.6% | 45.2% | 1.4% | 0.66% | 0.05% | 0.03% | 0.02% | <0.01% |
| Sep 2026 | 51.5% | 45.1% | 2.3% | 0.99% | 0.1% | 0.06% | 0.02% | 0% |
How has the Coleman and Zempire comparison changed over the last 12 months?
3 findings
- Zempire was ahead of Coleman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coleman’s share of searches among camping chair brands in New Zealand moved from 0.1% to 0.06%, and its estimated monthly branded searches moved from 130 to 70.
- Across the 12 months ending September 2026, Zempire’s share of searches among camping chair brands in New Zealand moved from 4.5% to 2.3%, and its estimated monthly branded searches moved from 5.7K to 2.6K.
How did search popularity change for New Zealand camping chair brands in September 2026?
2 changes
In September 2026, Zempire gained share of searches among camping chair brands in New Zealand, from 1.4% to 2.3%.
Estimated monthly branded searches for Coleman in New Zealand fell 46.2% over 12 measured months, from 130 to 70 in September 2026.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Coleman’s and Zempire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among camping chair brands
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