Lose It! vs MacroFactor:Which is more popular?
In September 2026, MacroFactor had more branded searches than Lose It! among calorie and macro tracking apps in New Zealand. MacroFactor had about 320 branded searches, while Lose It! had 280. MacroFactor made up 14.7% of all calorie and macro tracking app searches we track, and Lose It! accounted for 12.9%. When we asked ChatGPT and Google AI Overviews about calorie and macro tracking apps, MacroFactor appeared in three of the five answers and Lose It! in none.
Who do people search for more?
MacroFactor, about 14% more searches than Lose It!
Who does AI mention more?
MacroFactor, mentioned in 3 of 5 answers, Lose It! in 0
Who does AI recommend more?
MacroFactor, the only one of the two named
Follow Lose It! vs MacroFactor and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top calorie and macro tracking apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MacroFactor was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lose It! did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Cronometer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
MyFitnessPal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- MacroFactor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MyNetDiary3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lose It!0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carb Manager0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about calorie and macro tracking apps
5 answers
Asked ChatGPT
“Which calorie macro tracking app should I use in New Zealand?”
Asked ChatGPT
“What are the best calorie macro tracking apps in New Zealand?”
Asked ChatGPT
“What's the best calorie macro tracking app in New Zealand for food tracking?”
Searched Google, AI Overview
“calorie counter app”
Searched Google, AI Overview
“food log app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Lose It! or MacroFactor more popular in search?
This chart shows how often people search Google for Lose It! and MacroFactor by name. Each line represents a brand's share of searches for all six calorie and macro tracking apps we track, month by month, from searches in New Zealand.
Share of searches by month for MacroFactor, Lose It!. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cronometer | MacroFactor | Lose It! | MyNetDiary | Carb Manager | MyFitnessPal |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 14.2% | 20.3% | 10% | 7.3% | 3.1% |
| Nov 2025 | 45.7% | 13.5% | 20.6% | 9.4% | 6.3% | 4.5% |
| Dec 2025 | 47.2% | 14% | 23% | 9.6% | 3.9% | 2.2% |
| Jan 2026 | 45.1% | 13.3% | 19.2% | 9.4% | 7.1% | 5.9% |
| Feb 2026 | 48.2% | 12.1% | 15.4% | 8.5% | 5.7% | 10.1% |
| Mar 2026 | 41.7% | 11.1% | 12.9% | 7.7% | 4.4% | 22.1% |
| Apr 2026 | 46.5% | 11.8% | 13% | 8.3% | 4.3% | 16.1% |
| May 2026 | 34.2% | 8.5% | 9.4% | 7.6% | 3.2% | 37.1% |
| Jun 2026 | 35.9% | 11.6% | 10% | 7% | 4.7% | 30.9% |
| Jul 2026 | 42% | 11.6% | 8.9% | 7.2% | 5.1% | 25.3% |
| Aug 2026 | 47.8% | 10.3% | 9% | 10.3% | 4.5% | 18.3% |
| Sep 2026 | 53.5% | 14.7% | 12.9% | 9.7% | 4.6% | 4.6% |
How has the Lose It! and MacroFactor comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: MacroFactor took it in June 2026.
- Across the 12 months ending September 2026, Lose It!’s share of searches among calorie and macro tracking apps in New Zealand moved from 20.3% to 12.9%, and its estimated monthly branded searches moved from 530 to 280.
- Across the 12 months ending September 2026, MacroFactor’s share of searches among calorie and macro tracking apps in New Zealand moved from 14.2% to 14.7%, and its estimated monthly branded searches moved from 370 to 320.
How did search popularity change for New Zealand calorie and macro tracking apps in September 2026?
2 changes
In September 2026, MacroFactor overtook MyFitnessPal to rank 2nd among calorie and macro tracking apps in New Zealand, with 14.7% of the searches.
In September 2026, Lose It! overtook MyFitnessPal and MyNetDiary to rank 3rd among calorie and macro tracking apps in New Zealand, with 12.9% of the searches.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Lose It!’s and MacroFactor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lose It!
4 branded search terms
- lose it
- lose it app
- loseit
- loseit macro tracker
MacroFactor
3 branded search terms
- macrofactor
- macrofactor app
- macrofactor macro tracker
Other head-to-heads among calorie and macro tracking apps
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.