Brandwave

Cronometer vs MacroFactor:Which is more popular?

In September 2026, Cronometer had more branded searches than MacroFactor among calorie and macro tracking apps in New Zealand. Cronometer had about 1,160 branded searches, while MacroFactor had 320. Cronometer made up 53.5% of all calorie and macro tracking app searches we track, and MacroFactor accounted for 14.7%. When we asked ChatGPT and Google AI Overviews about calorie and macro tracking apps, Cronometer appeared in all five answers and MacroFactor in three. Cronometer was mentioned before MacroFactor in three out of five answers.

Among calorie and macro tracking apps in New Zealand in September 2026

Who do people search for more?

Cronometer, about 4 searches for every 1 for MacroFactor

Cronometer 1.2K searchesMacroFactor 320 searches

Who does AI mention more?

Cronometer, mentioned in every answer we collected

Cronometer in 5 of 5MacroFactor in 3 of 5

Who does AI recommend more?

Cronometer, named ahead of MacroFactor in 3 of 5 answers

Cronometer first in 3MacroFactor first in 2

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Top calorie and macro tracking apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cronometer appeared in all five answers. MacroFactor was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Cronometer was listed before MacroFactor in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cronometer1st
  2. MacroFactor2nd
  3. MyFitnessPal3rd
  4. MyNetDiary4th
  5. Lose It!–
  6. Carb Manager–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cronometer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MyFitnessPal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MacroFactor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MyNetDiary3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lose It!0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carb Manager0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about calorie and macro tracking apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Cronometer or MacroFactor more popular in search?

This chart shows how often people search Google for Cronometer and MacroFactor by name. Each line represents a brand's share of searches for all six calorie and macro tracking apps we track, month by month, from searches in New Zealand.

Cronometer and MacroFactor among calorie and macro tracking apps in New Zealand, by month

Share of searches by month for Cronometer, MacroFactor. The figures are in the table below the chart.

View monthly share of searches table
MonthCronometerMacroFactorLose It!MyNetDiaryCarb ManagerMyFitnessPal
Oct 202545.2%14.2%20.3%10%7.3%3.1%
Nov 202545.7%13.5%20.6%9.4%6.3%4.5%
Dec 202547.2%14%23%9.6%3.9%2.2%
Jan 202645.1%13.3%19.2%9.4%7.1%5.9%
Feb 202648.2%12.1%15.4%8.5%5.7%10.1%
Mar 202641.7%11.1%12.9%7.7%4.4%22.1%
Apr 202646.5%11.8%13%8.3%4.3%16.1%
May 202634.2%8.5%9.4%7.6%3.2%37.1%
Jun 202635.9%11.6%10%7%4.7%30.9%
Jul 202642%11.6%8.9%7.2%5.1%25.3%
Aug 202647.8%10.3%9%10.3%4.5%18.3%
Sep 202653.5%14.7%12.9%9.7%4.6%4.6%

How has the Cronometer and MacroFactor comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand calorie and macro tracking apps in September 2026?

2 changes
  1. In September 2026, MacroFactor overtook MyFitnessPal to rank 2nd among calorie and macro tracking apps in New Zealand, with 14.7% of the searches.

  2. In September 2026, Cronometer gained share of searches among calorie and macro tracking apps in New Zealand, from 47.8% to 53.5%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Cronometer’s and MacroFactor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cronometer

4 branded search terms

  • app cronometer
  • cronometer
  • cronometer calorie counter
  • cronometer macro tracker

MacroFactor

3 branded search terms

  • macrofactor
  • macrofactor app
  • macrofactor macro tracker

How the Brand Demand Index is measured

Other head-to-heads among calorie and macro tracking apps

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