Brandwave

Carb Manager vs MacroFactor:Which is more popular?

In September 2026, MacroFactor had more branded searches than Carb Manager among calorie and macro tracking apps in New Zealand. MacroFactor had about 320 branded searches, while Carb Manager had 100. MacroFactor made up 14.7% of all calorie and macro tracking app searches we track, and Carb Manager accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about calorie and macro tracking apps, MacroFactor appeared in three of the five answers and Carb Manager in none.

Among calorie and macro tracking apps in New Zealand in September 2026

Who do people search for more?

MacroFactor, about 3 searches for every 1 for Carb Manager

MacroFactor 320 searchesCarb Manager 100 searches

Who does AI mention more?

MacroFactor, mentioned in 3 of 5 answers, Carb Manager in 0

MacroFactor in 3 of 5Carb Manager in 0 of 5

Who does AI recommend more?

MacroFactor, the only one of the two named

MacroFactor first in 3Carb Manager never named

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Top calorie and macro tracking apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MacroFactor was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Carb Manager did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cronometer1st
  2. MacroFactor2nd
  3. MyFitnessPal3rd
  4. MyNetDiary4th
  5. Lose It!–
  6. Carb Manager–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cronometer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MyFitnessPal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MacroFactor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MyNetDiary3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lose It!0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carb Manager0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about calorie and macro tracking apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Carb Manager or MacroFactor more popular in search?

This chart shows how often people search Google for Carb Manager and MacroFactor by name. Each line represents a brand's share of searches for all six calorie and macro tracking apps we track, month by month, from searches in New Zealand.

Carb Manager and MacroFactor among calorie and macro tracking apps in New Zealand, by month

Share of searches by month for MacroFactor, Carb Manager. The figures are in the table below the chart.

View monthly share of searches table
MonthCronometerMacroFactorLose It!MyNetDiaryCarb ManagerMyFitnessPal
Oct 202545.2%14.2%20.3%10%7.3%3.1%
Nov 202545.7%13.5%20.6%9.4%6.3%4.5%
Dec 202547.2%14%23%9.6%3.9%2.2%
Jan 202645.1%13.3%19.2%9.4%7.1%5.9%
Feb 202648.2%12.1%15.4%8.5%5.7%10.1%
Mar 202641.7%11.1%12.9%7.7%4.4%22.1%
Apr 202646.5%11.8%13%8.3%4.3%16.1%
May 202634.2%8.5%9.4%7.6%3.2%37.1%
Jun 202635.9%11.6%10%7%4.7%30.9%
Jul 202642%11.6%8.9%7.2%5.1%25.3%
Aug 202647.8%10.3%9%10.3%4.5%18.3%
Sep 202653.5%14.7%12.9%9.7%4.6%4.6%

How has the Carb Manager and MacroFactor comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand calorie and macro tracking apps in September 2026?

2 changes
  1. In September 2026, MacroFactor overtook MyFitnessPal to rank 2nd among calorie and macro tracking apps in New Zealand, with 14.7% of the searches.

  2. In September 2026, Carb Manager rose from 6th to 5th among calorie and macro tracking apps in New Zealand.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Carb Manager’s and MacroFactor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carb Manager

2 branded search terms

  • carb manager app
  • carbmanager

MacroFactor

3 branded search terms

  • macrofactor
  • macrofactor app
  • macrofactor macro tracker

How the Brand Demand Index is measured

Other head-to-heads among calorie and macro tracking apps

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