3CX vs Dialpad:Which is more popular in New Zealand?
In October 2026, 3CX had more branded searches than Dialpad among business phone systems in New Zealand. 3CX had about 770 branded searches, while Dialpad had 330. 3CX made up 19.9% of all business phone system searches we track, and Dialpad accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about business phone systems, 3CX appeared in four of the five answers and Dialpad in one. 3CX was mentioned before Dialpad in every answer.
Who do people search for more?
3CX, about 2 searches for every 1 for Dialpad
Who does AI mention more?
3CX, mentioned in 4 of 5 answers, Dialpad in 1
Who does AI recommend more?
3CX, named ahead of Dialpad in every answer
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Top business phone systems in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, 3CX was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dialpad was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. 3CX was listed before Dialpad in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- 3CX1st
2talk2nd
RingCentral3rd
Kiwi VoIP4th
Aircall5th
Dialpad6th
Zoom Phone7th
Procall VoIP8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- 3CX4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kiwi VoIP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Procall VoIP3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- 2talk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aircall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- RingCentral2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dialpad1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zoom Phone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business phone systems
5 answers
Asked ChatGPT
“Which business phone system should I use in New Zealand?”
Asked ChatGPT
“What are the best business phone systems in New Zealand?”
Asked ChatGPT
“What's the best business phone system in New Zealand for a small team?”
Searched Google, AI Overview
“business phone systems nz”
- 13CX
- 1
Searched Google, AI Overview
“voip phone system”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is 3CX or Dialpad more popular in search?
This chart shows how often people search Google for 3CX and Dialpad by name. Each line represents a brand's share of searches for all eight business phone systems we track, month by month, from searches in New Zealand.
Share of searches by month for 3CX, Dialpad. The figures are in the table below the chart.
View monthly share of searches table
| Month | 2talk | 3CX | Kiwi VoIP | Aircall | Dialpad | RingCentral | Zoom Phone | Procall VoIP |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 33.9% | 24.4% | 16.1% | 10.4% | 10.1% | 2.6% | 1.8% | 0.78% |
| Dec 2025 | 32.9% | 24.1% | 16.3% | 10.7% | 10.7% | 2.3% | 2.3% | 0.65% |
| Jan 2026 | 34.8% | 24.7% | 14.1% | 10.9% | 10.4% | 2.7% | 2.1% | 0.27% |
| Feb 2026 | 33% | 26.7% | 14.1% | 10.1% | 10.1% | 3% | 2.5% | 0.5% |
| Mar 2026 | 36.4% | 24% | 12.7% | 11.1% | 11.1% | 2.3% | 2% | 0.45% |
| Apr 2026 | 34.7% | 24.6% | 14.8% | 10.6% | 10.6% | 2.1% | 2.1% | 0.53% |
| May 2026 | 39.9% | 23% | 13.1% | 9.9% | 9.9% | 1.5% | 2.5% | 0.25% |
| Jun 2026 | 37% | 22.3% | 15.9% | 11.5% | 9.2% | 1.8% | 1.8% | 0.46% |
| Jul 2026 | 34.4% | 24.9% | 12.1% | 12.9% | 10.2% | 2.9% | 2.1% | 0.52% |
| Aug 2026 | 39.1% | 23.1% | 11.2% | 11.9% | 9.7% | 2.4% | 1.9% | 0.73% |
| Sep 2026 | 35.9% | 21% | 12.5% | 16.5% | 10.7% | 1.3% | 1.6% | 0.45% |
| Oct 2026 | 41.6% | 19.9% | 13.7% | 12.7% | 8.5% | 2.3% | 1% | 0.26% |
How has branded search for 3CX and Dialpad changed in New Zealand over the last 12 months?
3 findings
- 3CX was ahead of Dialpad in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, 3CX’s share of searches among business phone systems in New Zealand moved from 24.4% to 19.9%, and its estimated monthly branded searches moved from 940 to 770.
- Across the 12 months ending October 2026, Dialpad’s share of searches among business phone systems in New Zealand moved from 10.1% to 8.5%, and its estimated monthly branded searches moved from 390 to 330.
How did search popularity change for New Zealand business phone systems in October 2026?
2 changes
In October 2026, Dialpad lost share of searches among business phone systems in New Zealand, from 10.7% to 8.5%.
In October 2026, 3CX lost share of searches among business phone systems in New Zealand, from 21% to 19.9%.
How are 3CX’s and Dialpad’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using 3CX’s and Dialpad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among business phone systems
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