How popular isDialpad in search?
In August 2026, there were an estimated 500 branded searches for Dialpad in New Zealand which is down 18% over the last 11 months. Dialpad holds 11.6% estimated Share of Search among New Zealand business phone systems and is ranked 4th of 6 competitors for search popularity.
2talk42.8%
3CX27.2%Aircall12.3%
Dialpad11.6%
Zoom Phone3.3%
RingCentral2.8%
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Which business phone systems compete with Dialpad?
Share of Search by month for 2talk, 3CX, Aircall, Dialpad, Zoom Phone, RingCentral. The figures are in the table below the chart.
View monthly share of search table
| Month | 2talk | 3CX | Aircall | Dialpad | Zoom Phone | RingCentral |
|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 26.1% | 10.1% | 14.3% | 3.8% | 2.8% |
| Nov 2025 | 39.8% | 29.1% | 11.2% | 13.9% | 2.9% | 2.9% |
| Dec 2025 | 39.1% | 29% | 11.8% | 13.5% | 3.7% | 3% |
| Jan 2026 | 39.5% | 29.4% | 11.4% | 13% | 3.4% | 3.2% |
| Feb 2026 | 38% | 31.4% | 11.2% | 12.2% | 3.8% | 3.3% |
| Mar 2026 | 40.3% | 28.2% | 11.7% | 13.7% | 3.4% | 2.7% |
| Apr 2026 | 38.5% | 29.6% | 11.9% | 13.2% | 3.7% | 3.2% |
| May 2026 | 43.9% | 27.5% | 10.3% | 12.5% | 3.9% | 2% |
| Jun 2026 | 42.4% | 27.3% | 12.6% | 12.1% | 3.1% | 2.6% |
| Jul 2026 | 37.9% | 29.8% | 13.7% | 12% | 3.3% | 3.3% |
| Aug 2026 | 42.8% | 27.2% | 12.3% | 11.6% | 3.3% | 2.8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.8% | 1.8K | +23.5% | +4.9 points | |
| 2, held 2nd | 27.2% | 1.2K | 0% | -2.6 points | |
| 3, held 3rd | 12.3% | 530 | -1.9% | -1.4 points | |
| 4, held 4th | 11.6% | 500 | +6.4% | -0.3 points | |
| 5, moved from 6th to 5th | 3.3% | 140 | +7.7% | -0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2.8% | 120 | -7.7% | -0.5 pointsmoved from 5th to 6th |
1.
2talk42.8%
held 1st · 1.8K estimated branded searches · +23.5% vs prior month · +4.9 points
2.
3CX27.2%
held 2nd · 1.2K estimated branded searches · 0% vs prior month · -2.6 points
3.
Aircall
12.3%
held 3rd · 530 estimated branded searches · -1.9% vs prior month · -1.4 points
4.
Dialpad11.6%
held 4th · 500 estimated branded searches · +6.4% vs prior month · -0.3 points
3.3%
moved from 6th to 5th · 140 estimated branded searches · +7.7% vs prior month · -0.1 points
2.8%
moved from 5th to 6th · 120 estimated branded searches · -7.7% vs prior month · -0.5 points
Compare search popularity between Dialpad and its closest rivals
How has branded search demand for Dialpad changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Dialpad in New Zealand fell from 610 to 500.
- Across the 11 months ending August 2026, Dialpad’s estimated Share of Search among business phone systems in New Zealand decreased from 14.3% to 11.6%.
- Across the 11 months ending August 2026, Dialpad fell from 3rd to 4th among business phone systems in New Zealand.
How did search popularity change for New Zealand business phone systems in August 2026?
6 changes

In August 2026, 2talk gained estimated Share of Search among business phone systems in New Zealand, from 37.9% to 42.8%.

In August 2026, 3CX lost estimated Share of Search among business phone systems in New Zealand, from 29.8% to 27.2%.
In August 2026, Aircall lost estimated Share of Search among business phone systems in New Zealand, from 13.7% to 12.3%.

In August 2026, RingCentral lost estimated Share of Search among business phone systems in New Zealand, from 3.3% to 2.8%.

Dialpad’s estimated Share of Search among business phone systems in New Zealand has lost ground for 3 months in a row, from 12.5% to 11.6% in August 2026.

In August 2026, Zoom Phone rose from 6th to 5th among business phone systems in New Zealand.
How is Dialpad measured?
Brandwave collects information about searches that people make online using Dialpad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- dialpad
- dialpad com
- dialpad download
- dialpad nz
- dialpad online
- dialpad phone
- dialpad phone system
- dialpad voip
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Is Dialpad your brand?
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