Aircall vs Dialpad:Which is more popular by branded search in New Zealand?
In August 2026, Aircall had more branded searches than Dialpad among business phone systems in New Zealand. Aircall was estimated to have 530 branded searches compared to Dialpad’s 500, and held a 12.3% Share of Search versus Dialpad’s 11.6%.
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Which is more popular in search, Aircall or Dialpad?
Compare the cloud phone and VoIP systems New Zealand businesses call with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aircall, Dialpad. The figures are in the table below the chart.
View monthly share of search table
| Month | 2talk | 3CX | Aircall | Dialpad | Zoom Phone | RingCentral |
|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 26.1% | 10.1% | 14.3% | 3.8% | 2.8% |
| Nov 2025 | 39.8% | 29.1% | 11.2% | 13.9% | 2.9% | 2.9% |
| Dec 2025 | 39.1% | 29% | 11.8% | 13.5% | 3.7% | 3% |
| Jan 2026 | 39.5% | 29.4% | 11.4% | 13% | 3.4% | 3.2% |
| Feb 2026 | 38% | 31.4% | 11.2% | 12.2% | 3.8% | 3.3% |
| Mar 2026 | 40.3% | 28.2% | 11.7% | 13.7% | 3.4% | 2.7% |
| Apr 2026 | 38.5% | 29.6% | 11.9% | 13.2% | 3.7% | 3.2% |
| May 2026 | 43.9% | 27.5% | 10.3% | 12.5% | 3.9% | 2% |
| Jun 2026 | 42.4% | 27.3% | 12.6% | 12.1% | 3.1% | 2.6% |
| Jul 2026 | 37.9% | 29.8% | 13.7% | 12% | 3.3% | 3.3% |
| Aug 2026 | 42.8% | 27.2% | 12.3% | 11.6% | 3.3% | 2.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Aircall and Dialpad comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Aircall took it in June 2026.
- Across the 11 months ending August 2026, Aircall’s estimated Share of Search among business phone systems in New Zealand moved from 10.1% to 12.3%, and its estimated monthly branded searches moved from 430 to 530.
- Across the 11 months ending August 2026, Dialpad’s estimated Share of Search among business phone systems in New Zealand moved from 14.3% to 11.6%, and its estimated monthly branded searches moved from 610 to 500.
How did search popularity change for New Zealand business phone systems in August 2026?
2 changes
In August 2026, Aircall lost estimated Share of Search among business phone systems in New Zealand, from 13.7% to 12.3%.
Dialpad’s estimated Share of Search among business phone systems in New Zealand has lost ground for 3 months in a row, from 12.5% to 11.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Aircall’s and Dialpad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.