2talk vs Aircall:Which is more popular in New Zealand?
In October 2026, 2talk had more branded searches than Aircall among business phone systems in New Zealand. 2talk had about 1,610 branded searches, while Aircall had 490. 2talk made up 41.6% of all business phone system searches we track, and Aircall accounted for 12.7%. When we asked ChatGPT and Google AI Overviews about business phone systems, 2talk and Aircall each appeared in two of the five answers. 2talk was mentioned before Aircall in two out of three answers.
Who do people search for more?
2talk, about 3 searches for every 1 for Aircall
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
2talk, named ahead of Aircall in 2 of 3 answers
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Top business phone systems in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, 2talk and Aircall were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. 2talk was listed before Aircall in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
3CX1st- 2talk2nd
RingCentral3rd
Kiwi VoIP4th
Aircall5th
Dialpad6th
Zoom Phone7th
Procall VoIP8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- 3CX4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kiwi VoIP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Procall VoIP3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- 2talk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aircall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- RingCentral2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dialpad1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zoom Phone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business phone systems
5 answers
Asked ChatGPT
“Which business phone system should I use in New Zealand?”
Asked ChatGPT
“What are the best business phone systems in New Zealand?”
Asked ChatGPT
“What's the best business phone system in New Zealand for a small team?”
Searched Google, AI Overview
“business phone systems nz”
- 13CX
- 1
Searched Google, AI Overview
“voip phone system”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is 2talk or Aircall more popular in search?
This chart shows how often people search Google for 2talk and Aircall by name. Each line represents a brand's share of searches for all eight business phone systems we track, month by month, from searches in New Zealand.
Share of searches by month for 2talk, Aircall. The figures are in the table below the chart.
View monthly share of searches table
| Month | 2talk | 3CX | Kiwi VoIP | Aircall | Dialpad | RingCentral | Zoom Phone | Procall VoIP |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 33.9% | 24.4% | 16.1% | 10.4% | 10.1% | 2.6% | 1.8% | 0.78% |
| Dec 2025 | 32.9% | 24.1% | 16.3% | 10.7% | 10.7% | 2.3% | 2.3% | 0.65% |
| Jan 2026 | 34.8% | 24.7% | 14.1% | 10.9% | 10.4% | 2.7% | 2.1% | 0.27% |
| Feb 2026 | 33% | 26.7% | 14.1% | 10.1% | 10.1% | 3% | 2.5% | 0.5% |
| Mar 2026 | 36.4% | 24% | 12.7% | 11.1% | 11.1% | 2.3% | 2% | 0.45% |
| Apr 2026 | 34.7% | 24.6% | 14.8% | 10.6% | 10.6% | 2.1% | 2.1% | 0.53% |
| May 2026 | 39.9% | 23% | 13.1% | 9.9% | 9.9% | 1.5% | 2.5% | 0.25% |
| Jun 2026 | 37% | 22.3% | 15.9% | 11.5% | 9.2% | 1.8% | 1.8% | 0.46% |
| Jul 2026 | 34.4% | 24.9% | 12.1% | 12.9% | 10.2% | 2.9% | 2.1% | 0.52% |
| Aug 2026 | 39.1% | 23.1% | 11.2% | 11.9% | 9.7% | 2.4% | 1.9% | 0.73% |
| Sep 2026 | 35.9% | 21% | 12.5% | 16.5% | 10.7% | 1.3% | 1.6% | 0.45% |
| Oct 2026 | 41.6% | 19.9% | 13.7% | 12.7% | 8.5% | 2.3% | 1% | 0.26% |
How has branded search for 2talk and Aircall changed in New Zealand over the last 12 months?
3 findings
- 2talk was ahead of Aircall in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, 2talk’s share of searches among business phone systems in New Zealand moved from 33.9% to 41.6%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 12 months ending October 2026, Aircall’s share of searches among business phone systems in New Zealand moved from 10.4% to 12.7%, and its estimated monthly branded searches moved from 400 to 490.
How did search popularity change for New Zealand business phone systems in October 2026?
3 changes
In October 2026, Kiwi VoIP overtook Aircall to rank 3rd among business phone systems in New Zealand, with 13.7% of the searches.
In October 2026, 2talk gained share of searches among business phone systems in New Zealand, from 35.9% to 41.6%.
In October 2026, Aircall lost share of searches among business phone systems in New Zealand, from 16.5% to 12.7%.
How are 2talk’s and Aircall’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using 2talk’s and Aircall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among business phone systems
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