Brandwave

How popular isDialpad?

In October 2026, people searched for Dialpad by name about 330 times in New Zealand, a 15.4% decrease from the previous year. These searches made up 8.5% of all New Zealand business phone system searches, placing Dialpad fifth out of eight systems. When we asked both ChatGPT and Google AI Overviews about business phone systems, Dialpad appeared in one of the five answers and was the sixth most recommended of the eight.

Search and AI answers in October 2026

Dialpad is the fifth most searched of 8 competitors and the sixth most recommended in the AI answers we collected.

  1. 2talkShare of searches 41.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. 3CXShare of searches 19.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Kiwi VoIPShare of searches 13.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. AircallShare of searches 12.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. DialpadShare of searches 8.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top business phone systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dialpad was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dialpad is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 3CX1st
  2. 2talk2nd
  3. RingCentral3rd
  4. Kiwi VoIP4th
  5. Aircall5th
  6. Dialpad6th
  7. Zoom Phone7th
  8. Procall VoIP8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 3CX4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kiwi VoIP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Procall VoIP3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 2talk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aircall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RingCentral2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dialpad1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoom Phone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business phone systems

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Dialpad compared with other New Zealand business phone systems?

Dialpad against business phone systems in New Zealand, by month

Share of searches by month for 2talk, 3CX, Kiwi VoIP, Aircall, Dialpad, RingCentral. The figures are in the table below the chart.

View monthly share of searches table
Month2talk3CXKiwi VoIPAircallDialpadRingCentralZoom PhoneProcall VoIP
Nov 202533.9%24.4%16.1%10.4%10.1%2.6%1.8%0.78%
Dec 202532.9%24.1%16.3%10.7%10.7%2.3%2.3%0.65%
Jan 202634.8%24.7%14.1%10.9%10.4%2.7%2.1%0.27%
Feb 202633%26.7%14.1%10.1%10.1%3%2.5%0.5%
Mar 202636.4%24%12.7%11.1%11.1%2.3%2%0.45%
Apr 202634.7%24.6%14.8%10.6%10.6%2.1%2.1%0.53%
May 202639.9%23%13.1%9.9%9.9%1.5%2.5%0.25%
Jun 202637%22.3%15.9%11.5%9.2%1.8%1.8%0.46%
Jul 202634.4%24.9%12.1%12.9%10.2%2.9%2.1%0.52%
Aug 202639.1%23.1%11.2%11.9%9.7%2.4%1.9%0.73%
Sep 202635.9%21%12.5%16.5%10.7%1.3%1.6%0.45%
Oct 202641.6%19.9%13.7%12.7%8.5%2.3%1%0.26%

  1. 1.2talk

    41.6%

    Held 1st. 1.6K estimated branded searches, 0% vs prior month. Share +5.7 points.

  2. 2.3CX

    19.9%

    Held 2nd. 770 estimated branded searches, -18.1% vs prior month. Share -1.1 points.

  3. 3.Kiwi VoIP

    13.7%

    Moved from 4th to 3rd. 530 estimated branded searches, -5.4% vs prior month. Share +1.2 points.

  4. 4.Aircall

    12.7%

    Moved from 3rd to 4th. 490 estimated branded searches, -33.8% vs prior month. Share -3.9 points.

  5. 5.Dialpad

    8.5%

    Held 5th. 330 estimated branded searches, -31.3% vs prior month. Share -2.2 points.

  6. 6.RingCentral

    2.3%

    Moved from 7th to 6th. 90 estimated branded searches, +50% vs prior month. Share +1 points.

  7. 7.Zoom Phone

    1%

    Moved from 6th to 7th. 40 estimated branded searches, -42.9% vs prior month. Share -0.5 points.

  8. 8.Procall VoIP

    0.26%

    Held 8th. 10 estimated branded searches, -50% vs prior month. Share -0.2 points.

Compare popularity between Dialpad and its closest rivals

Every comparison with Dialpad

7 comparisons

How has branded search demand for Dialpad changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Dialpad in New Zealand fell from 390 to 330.
  • Across the 12 months ending October 2026, Dialpad’s share of searches among business phone systems in New Zealand decreased from 10.1% to 8.5%.
  • Across the 12 months ending October 2026, Dialpad’s share of searches among business phone systems in New Zealand peaked at 11.1% in March 2026 and was lowest at 8.5% in October 2026.

How did search popularity change for New Zealand business phone systems in October 2026?

6 changes

  1. In October 2026, RingCentral overtook Zoom Phone to rank 6th among business phone systems in New Zealand, with 2.3% of the searches.

  2. In October 2026, Kiwi VoIP overtook Aircall to rank 3rd among business phone systems in New Zealand, with 13.7% of the searches.

  3. In October 2026, 2talk gained share of searches among business phone systems in New Zealand, from 35.9% to 41.6%.

  4. In October 2026, Aircall lost share of searches among business phone systems in New Zealand, from 16.5% to 12.7%.

  5. In October 2026, Dialpad lost share of searches among business phone systems in New Zealand, from 10.7% to 8.5%.

  6. In October 2026, 3CX lost share of searches among business phone systems in New Zealand, from 21% to 19.9%.

How are Dialpad’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dialpad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dialpad
  • dialpad voip

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How the Brand Demand Index is measured

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