Essano vs Trilogy:Which is more popular?
In September 2026, Essano had more branded searches than Trilogy among body care brands in New Zealand. Essano had about 2,490 branded searches, while Trilogy had 600. Essano made up 6.8% of all body care brand searches we track, and Trilogy accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about body care brands, Essano appeared in two of the five answers and Trilogy in one. Essano and Trilogy were each mentioned first in one of the two answers that named either.
Who do people search for more?
Essano, about 4 searches for every 1 for Trilogy
Who does AI mention more?
Essano, mentioned in 2 of 5 answers, Trilogy in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top body care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Essano was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Trilogy was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Essano and Trilogy were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Aveeno2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CeraVe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Essano2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Palmer's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Trilogy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vaseline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bio-Oil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about body care brands
5 answers
Asked ChatGPT
“Which body care brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best body care brands in New Zealand?”
Asked ChatGPT
“What's the best body care brand in New Zealand for dry skin?”
Searched Google, AI Overview
“best body lotion”
Searched Google, AI Overview
“body oil nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Essano or Trilogy more popular in search?
This chart shows how often people search Google for Essano and Trilogy by name. Each line represents a brand's share of searches for all seven body care brands we track, month by month, from searches in New Zealand.
Share of searches by month for Essano, Trilogy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vaseline | Aveeno | CeraVe | Bio-Oil | Essano | Palmer's | Trilogy |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 20.5% | 19.2% | 11.2% | 7.4% | 8.1% | 1.8% |
| Nov 2025 | 29.4% | 21.4% | 19.2% | 13.5% | 7.3% | 6.5% | 2.6% |
| Dec 2025 | 30.1% | 21.7% | 20.3% | 11.8% | 8% | 6.1% | 2% |
| Jan 2026 | 29.2% | 20.2% | 23.8% | 11.4% | 7.7% | 6.2% | 1.5% |
| Feb 2026 | 29.6% | 20.7% | 23.2% | 11.1% | 7.6% | 6.3% | 1.7% |
| Mar 2026 | 30.9% | 21.6% | 20.5% | 11.9% | 6.7% | 6.6% | 1.8% |
| Apr 2026 | 30.5% | 20.9% | 21% | 12.3% | 7.1% | 6.3% | 1.9% |
| May 2026 | 28.5% | 18.7% | 22.5% | 11.5% | 12.1% | 5.1% | 1.7% |
| Jun 2026 | 28.4% | 21.4% | 23% | 11.2% | 8% | 6% | 1.9% |
| Jul 2026 | 31.3% | 23.7% | 20% | 9.8% | 6.9% | 6.3% | 2.1% |
| Aug 2026 | 39.5% | 21.5% | 16.7% | 8.4% | 6.3% | 5.8% | 1.8% |
| Sep 2026 | 38.1% | 21.2% | 15.1% | 11.1% | 6.8% | 6.1% | 1.6% |
How has the Essano and Trilogy comparison changed over the last 12 months?
3 findings
- Essano was ahead of Trilogy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Essano’s share of searches among body care brands in New Zealand moved from 7.4% to 6.8%, and its estimated monthly branded searches moved from 2.1K to 2.5K.
- Across the 12 months ending September 2026, Trilogy’s share of searches among body care brands in New Zealand moved from 1.8% to 1.6%, and its estimated monthly branded searches moved from 510 to 600.
How did search popularity change for New Zealand body care brands in September 2026?
2 changes
In September 2026, Essano gained share of searches among body care brands in New Zealand, from 6.3% to 6.8%.
Estimated monthly branded searches for Trilogy in New Zealand rose 17.6% over 12 measured months, from 510 to 600 in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Essano’s and Trilogy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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