Brandwave

Blenheim real estate agencies in New Zealand:Which brands are most popular in search?

In August 2026, Ray White was the most searched among blenheim real estate agencies in New Zealand, with an estimated 63.6K branded searches and 62.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Ray White62.1%
  2. Harcourts33.6%
  3. Raine & Horne2.4%
  4. Total Realty1.3%
  5. Winder & Co0.53%
  6. Diane Parish Real Estate0.02%

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Share of SearchLeaderboard

Compare Blenheim real estate agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among blenheim real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Harcourts, Raine & Horne. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteHarcourtsRaine & HorneTotal RealtyWinder & CoDiane Parish Real Estate
Oct 202559.5%36.2%2.6%1.2%0.46%<0.01%
Nov 202562.5%33.2%2.7%1.1%0.45%0.04%
Dec 202563.2%32.8%2.5%0.96%0.53%0.05%
Jan 202662.9%32.7%2.6%1.1%0.66%0.06%
Feb 202662.4%32.7%3.1%1.3%0.58%0.03%
Mar 202662.5%33.7%2.3%1%0.48%0.04%
Apr 202664.6%31.5%2.4%1.2%0.36%0.04%
May 202662.4%33.2%2.8%1.1%0.37%0.09%
Jun 202663.3%32.7%2.5%0.96%0.53%0.02%
Jul 202664.9%30.9%2.6%1%0.51%0.04%
Aug 202662.1%33.6%2.4%1.3%0.53%0.02%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Ray White

    62.1%

    held 1st · 63.6K estimated branded searches · -0.72% vs prior month · -2.8 points

  2. 2.Harcourts

    33.6%

    held 2nd · 34.5K estimated branded searches · +12.8% vs prior month · +2.7 points

  3. 3.Raine & Horne

    2.4%

    held 3rd · 2.4K estimated branded searches · -3.6% vs prior month · -0.2 points

  4. 4.Total Realty

    1.3%

    held 4th · 1.3K estimated branded searches · +29.4% vs prior month · +0.3 points

  5. 5.Winder & Co

    0.53%

    held 5th · 540 estimated branded searches · +8% vs prior month · 0 points

  6. 6.Diane Parish Real Estate

    0.02%

    held 6th · 20 estimated branded searches · -50% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among blenheim real estate agencies in New Zealand?

In August 2026, Ray White was the most searched among blenheim real estate agencies in New Zealand, with an estimated 63.6K branded searches and 62.1% estimated Share of Search within this set. Harcourts is in 2nd place, 28.5 percentage points behind at 33.6% Share of Search.

New Zealand blenheim real estate agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ray White59.5% → 62.1%64.9%Jul 202659.5%Oct 20251st
Harcourts36.2% → 33.6%36.2%Oct 202530.9%Jul 20262nd
Raine & Horne2.6% → 2.4%3.1%Feb 20262.3%Mar 20263rd
Total Realty1.2% → 1.3%1.3%Aug 20260.96%Jun 20264th
Winder & Co0.46% → 0.53%0.66%Jan 20260.36%Apr 20265th
Diane Parish Real Estate<0.01% → 0.02%0.09%May 2026<0.01%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among blenheim real estate agencies in New Zealand increased from 59.5% to 62.1%.
  • Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among blenheim real estate agencies in New Zealand decreased from 36.2% to 33.6%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among blenheim real estate agencies in New Zealand peaked at 64.9% in July 2026 and was lowest at 59.5% in October 2025.
  • Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among blenheim real estate agencies in New Zealand peaked at 36.2% in October 2025 and was lowest at 30.9% in July 2026.
  • Across the 11 months ending August 2026, Raine & Horne, Total Realty, Winder & Co and Diane Parish Real Estate held steady: their estimated Share of Search among blenheim real estate agencies in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand blenheim real estate agencies in August 2026?

  1. In August 2026, Harcourts gained estimated Share of Search among blenheim real estate agencies in New Zealand, from 30.9% to 33.6%.

  2. In August 2026, Ray White lost estimated Share of Search among blenheim real estate agencies in New Zealand, from 64.9% to 62.1%.

  3. Estimated monthly branded searches for Diane Parish Real Estate in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

  4. Estimated monthly branded searches for Raine & Horne in New Zealand fell 22% over 11 measured months, from 3.1K to 2.4K in August 2026.

  5. Estimated monthly branded searches for Total Realty in New Zealand fell 11.4% over 11 measured months, from 1.5K to 1.3K in August 2026.

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