Pampers vs Rascal + Friends:Which is more popular in New Zealand?
In October 2026, Pampers had more branded searches than Rascal + Friends among baby wipe brands in New Zealand. Pampers had about 890 branded searches, while Rascal + Friends had 200. Pampers made up 8.6% of all baby wipe brand searches we track, and Rascal + Friends accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about baby wipe brands, neither Pampers nor Rascal + Friends appeared in any of the five answers.
Who do people search for more?
Pampers, about 4 searches for every 1 for Rascal + Friends
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top baby wipe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Pampers nor Rascal + Friends showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
WaterWipes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Huggies Wipes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Curash2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Pampers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rascal + Friends0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby wipe brands
5 answers
Asked ChatGPT
“Which baby wipe brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby wipe brands in New Zealand?”
Asked ChatGPT
“What's the best baby wipe brand in New Zealand for gentle cleanups?”
Searched Google, AI Overview
“water wipes nz”
Searched Google, AI Overview
“baby wipe brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Pampers or Rascal + Friends more popular in search?
This chart shows how often people search Google for Pampers and Rascal + Friends by name. Each line represents a brand's share of searches for all five baby wipe brands we track, month by month, from searches in New Zealand.
Share of searches by month for Pampers, Rascal + Friends. The figures are in the table below the chart.
View monthly share of searches table
| Month | Huggies Wipes | WaterWipes | Pampers | Curash | Rascal + Friends |
|---|---|---|---|---|---|
| Nov 2025 | 41% | 31.8% | 18.4% | 2.9% | 5.8% |
| Dec 2025 | 41.9% | 32.4% | 18.8% | 2.2% | 4.8% |
| Jan 2026 | 47.9% | 29.7% | 15.2% | 3% | 4.2% |
| Feb 2026 | 43.4% | 32.7% | 17.4% | 3% | 3.5% |
| Mar 2026 | 48.2% | 29.4% | 16% | 2.3% | 4% |
| Apr 2026 | 42.4% | 32.6% | 17.2% | 3.3% | 4.4% |
| May 2026 | 47.7% | 28.3% | 18% | 2.6% | 3.4% |
| Jun 2026 | 49.1% | 29.9% | 13.8% | 3.2% | 4.1% |
| Jul 2026 | 51.6% | 32.1% | 10.4% | 3% | 3% |
| Aug 2026 | 56.2% | 27.1% | 10.6% | 3.1% | 3% |
| Sep 2026 | 55.1% | 26.3% | 11.7% | 3.9% | 3% |
| Oct 2026 | 49.3% | 36.6% | 8.6% | 3.6% | 1.9% |
How has branded search for Pampers and Rascal + Friends changed in New Zealand over the last 12 months?
3 findings
- Pampers was ahead of Rascal + Friends in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Pampers’ share of searches among baby wipe brands in New Zealand moved from 18.4% to 8.6%, and its estimated monthly branded searches moved from 1K to 890.
- Across the 12 months ending October 2026, Rascal + Friends’ share of searches among baby wipe brands in New Zealand moved from 5.8% to 1.9%, and its estimated monthly branded searches moved from 320 to 200.
How did search popularity change for New Zealand baby wipe brands in October 2026?
2 changes
In October 2026, Pampers lost share of searches among baby wipe brands in New Zealand, from 11.7% to 8.6%.
In October 2026, Rascal + Friends lost share of searches among baby wipe brands in New Zealand, from 3% to 1.9%.
How are Pampers’ and Rascal + Friends’ branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Pampers’ and Rascal + Friends’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pampers
3 branded search terms
- pampers
- pampers sensitive wipes
- pampers swaddlers newborn
Rascal + Friends
3 branded search terms
- rascal and friends
- rascal friends
- rascal friends wipes
Other head-to-heads among baby wipe brands
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