How popular isRascal + Friends in search?
In August 2026, there were an estimated 950 branded searches for Rascal + Friends in New Zealand which is down 38.3% over the last 11 months. Rascal + Friends holds 13.8% estimated Share of Search among New Zealand baby wipe brands and is ranked 3rd of 4 competitors for search popularity.
Huggies Wipes66.4%WaterWipes16.5%
Rascal + Friends13.8%
Curash3.3%
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Which baby wipe brands compete with Rascal + Friends?
Share of Search by month for Huggies Wipes, WaterWipes, Rascal + Friends, Curash. The figures are in the table below the chart.
View monthly share of search table
| Month | Huggies Wipes | WaterWipes | Rascal + Friends | Curash |
|---|---|---|---|---|
| Oct 2025 | 47.7% | 16.9% | 32.1% | 3.3% |
| Nov 2025 | 50.6% | 17% | 29.3% | 3.1% |
| Dec 2025 | 54.4% | 18.8% | 24.3% | 2.5% |
| Jan 2026 | 57.2% | 16.9% | 22.7% | 3.2% |
| Feb 2026 | 54.9% | 19.4% | 22.9% | 2.8% |
| Mar 2026 | 59% | 17% | 21.5% | 2.5% |
| Apr 2026 | 56% | 20.5% | 19.6% | 3.9% |
| May 2026 | 61.1% | 19.6% | 16.4% | 3% |
| Jun 2026 | 58.7% | 20.2% | 17.7% | 3.5% |
| Jul 2026 | 61% | 20.1% | 15.1% | 3.8% |
| Aug 2026 | 66.4% | 16.5% | 13.8% | 3.3% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.4% | 4.6K | +18% | +5.4 points | |
| 2, held 2nd | 16.5% | 1.1K | -10.9% | -3.6 points | |
| 3, held 3rd | 13.8% | 950 | -1% | -1.3 points | |
| 4, held 4th | 3.3% | 230 | -4.2% | -0.4 points |
66.4%
held 1st · 4.6K estimated branded searches · +18% vs prior month · +5.4 points
16.5%
held 2nd · 1.1K estimated branded searches · -10.9% vs prior month · -3.6 points
13.8%
held 3rd · 950 estimated branded searches · -1% vs prior month · -1.3 points
4.
Curash3.3%
held 4th · 230 estimated branded searches · -4.2% vs prior month · -0.4 points
Compare search popularity between Rascal + Friends and its closest rivals
How has branded search demand for Rascal + Friends changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Rascal + Friends in New Zealand fell from 1.5K to 950.
- Across the 11 months ending August 2026, Rascal + Friends’ estimated Share of Search among baby wipe brands in New Zealand decreased from 32.1% to 13.8%.
- Across the 11 months ending August 2026, Rascal + Friends fell from 2nd to 3rd among baby wipe brands in New Zealand.
How did search popularity change for New Zealand baby wipe brands in August 2026?
4 changes
In August 2026, Huggies Wipes gained estimated Share of Search among baby wipe brands in New Zealand, from 61% to 66.4%.
In August 2026, WaterWipes lost estimated Share of Search among baby wipe brands in New Zealand, from 20.1% to 16.5%.
In August 2026, Rascal + Friends lost estimated Share of Search among baby wipe brands in New Zealand, from 15.1% to 13.8%.
Estimated monthly branded searches for Curash in New Zealand rose 43.8% over 11 measured months, from 160 to 230 in August 2026.
How is Rascal + Friends measured?
Brandwave collects information about searches that people make online using Rascal + Friends’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
12 branded search terms
- rascal and friends
- rascal and friends nappies
- rascal and friends nappies size 1
- rascal and friends nappies size 2
- rascal and friends nappies size 3
- rascal and friends nappies size 4
- rascal and friends nappies size 5
- rascal and friends nappy pants
- rascal and friends pants
- rascal and friends wipes
- rascal friends
- rascal friends wipes
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Is Rascal + Friends your brand?
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