Curash vs Rascal + Friends:Which is more popular by branded search in New Zealand?
In August 2026, Rascal + Friends had more branded searches than Curash among baby wipe brands in New Zealand. Rascal + Friends was estimated to have 950 branded searches compared to Curash’s 230, and held a 13.8% Share of Search versus Curash’s 3.3%.
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Which is more popular in search, Curash or Rascal + Friends?
Compare the baby wipe brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rascal + Friends, Curash. The figures are in the table below the chart.
View monthly share of search table
| Month | Huggies Wipes | WaterWipes | Rascal + Friends | Curash |
|---|---|---|---|---|
| Oct 2025 | 47.7% | 16.9% | 32.1% | 3.3% |
| Nov 2025 | 50.6% | 17% | 29.3% | 3.1% |
| Dec 2025 | 54.4% | 18.8% | 24.3% | 2.5% |
| Jan 2026 | 57.2% | 16.9% | 22.7% | 3.2% |
| Feb 2026 | 54.9% | 19.4% | 22.9% | 2.8% |
| Mar 2026 | 59% | 17% | 21.5% | 2.5% |
| Apr 2026 | 56% | 20.5% | 19.6% | 3.9% |
| May 2026 | 61.1% | 19.6% | 16.4% | 3% |
| Jun 2026 | 58.7% | 20.2% | 17.7% | 3.5% |
| Jul 2026 | 61% | 20.1% | 15.1% | 3.8% |
| Aug 2026 | 66.4% | 16.5% | 13.8% | 3.3% |
| Sep 2026 | — | — | — | — |
How has the Curash and Rascal + Friends comparison changed over the last 12 months?
3 findings
- Rascal + Friends was ahead of Curash in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Curash’s estimated Share of Search among baby wipe brands in New Zealand held steady at 3.3%, and its estimated monthly branded searches moved from 160 to 230.
- Across the 11 months ending August 2026, Rascal + Friends’ estimated Share of Search among baby wipe brands in New Zealand moved from 32.1% to 13.8%, and its estimated monthly branded searches moved from 1.5K to 950.
How did search popularity change for New Zealand baby wipe brands in August 2026?
2 changes
In August 2026, Rascal + Friends lost estimated Share of Search among baby wipe brands in New Zealand, from 15.1% to 13.8%.
Estimated monthly branded searches for Curash in New Zealand rose 43.8% over 11 measured months, from 160 to 230 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Curash’s and Rascal + Friends’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Curash
2 branded search terms
- curash water wipes
- curash wipes
Rascal + Friends
12 branded search terms
- rascal and friends
- rascal and friends nappies
- rascal and friends nappies size 1
- rascal and friends nappies size 2
- rascal and friends nappies size 3
- rascal and friends nappies size 4
- rascal and friends nappies size 5
- rascal and friends nappy pants
- rascal and friends pants
- rascal and friends wipes
- rascal friends
- rascal friends wipes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.