How popular isCurash in search?
In August 2026, there were an estimated 230 branded searches for Curash in New Zealand which is up 43.8% over the last 11 months. Curash holds 3.3% estimated Share of Search among New Zealand baby wipe brands and is ranked 4th of 4 competitors for search popularity.
Huggies Wipes66.4%WaterWipes16.5%
Rascal + Friends13.8%
Curash3.3%
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Which baby wipe brands compete with Curash?
Share of Search by month for Huggies Wipes, WaterWipes, Rascal + Friends, Curash. The figures are in the table below the chart.
View monthly share of search table
| Month | Huggies Wipes | WaterWipes | Rascal + Friends | Curash |
|---|---|---|---|---|
| Oct 2025 | 47.7% | 16.9% | 32.1% | 3.3% |
| Nov 2025 | 50.6% | 17% | 29.3% | 3.1% |
| Dec 2025 | 54.4% | 18.8% | 24.3% | 2.5% |
| Jan 2026 | 57.2% | 16.9% | 22.7% | 3.2% |
| Feb 2026 | 54.9% | 19.4% | 22.9% | 2.8% |
| Mar 2026 | 59% | 17% | 21.5% | 2.5% |
| Apr 2026 | 56% | 20.5% | 19.6% | 3.9% |
| May 2026 | 61.1% | 19.6% | 16.4% | 3% |
| Jun 2026 | 58.7% | 20.2% | 17.7% | 3.5% |
| Jul 2026 | 61% | 20.1% | 15.1% | 3.8% |
| Aug 2026 | 66.4% | 16.5% | 13.8% | 3.3% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.4% | 4.6K | +18% | +5.4 points | |
| 2, held 2nd | 16.5% | 1.1K | -10.9% | -3.6 points | |
| 3, held 3rd | 13.8% | 950 | -1% | -1.3 points | |
| 4, held 4th | 3.3% | 230 | -4.2% | -0.4 points |
66.4%
held 1st · 4.6K estimated branded searches · +18% vs prior month · +5.4 points
16.5%
held 2nd · 1.1K estimated branded searches · -10.9% vs prior month · -3.6 points
13.8%
held 3rd · 950 estimated branded searches · -1% vs prior month · -1.3 points
4.
Curash3.3%
held 4th · 230 estimated branded searches · -4.2% vs prior month · -0.4 points
Compare search popularity between Curash and its closest rivals
How has branded search demand for Curash changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Curash in New Zealand rose from 160 to 230.
- Across the 11 months ending August 2026, Curash’s estimated Share of Search among baby wipe brands in New Zealand peaked at 3.9% in April 2026 and was lowest at 2.5% in December 2025.
How did search popularity change for New Zealand baby wipe brands in August 2026?
4 changes
In August 2026, Huggies Wipes gained estimated Share of Search among baby wipe brands in New Zealand, from 61% to 66.4%.
In August 2026, WaterWipes lost estimated Share of Search among baby wipe brands in New Zealand, from 20.1% to 16.5%.
In August 2026, Rascal + Friends lost estimated Share of Search among baby wipe brands in New Zealand, from 15.1% to 13.8%.
Estimated monthly branded searches for Curash in New Zealand rose 43.8% over 11 measured months, from 160 to 230 in August 2026.
How is Curash measured?
Brandwave collects information about searches that people make online using Curash’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- curash water wipes
- curash wipes
Do you work for Curash? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Curash your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.