Water wipes brands in New Zealand:Which are most popular?

Name: Water wipes brands in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Huggies was the most searched water wipes brand in New Zealand, accounting for 69.9% of all searches among the four brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Huggies and WaterWipes showed up in every answer. WaterWipes was recommended most often, coming first in all four responses that gave a list.

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Top water wipes brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Huggies and WaterWipes appeared every time. WaterWipes was recommended most often, coming first in all four answers that gave a list. Huggies was second, and Pampers and Curash tied for third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Huggies	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
WaterWipes	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Pampers	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Curash	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5

Huggies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
WaterWipes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pampers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Curash1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water wipes brands

5 answers

Asked ChatGPT
“Which water wipes brand should I buy in New Zealand?”
1. 1WaterWipes
2. 2Huggies
3. 3Curash
Asked ChatGPT
“What are the best water wipes brands in New Zealand?”
1. 1WaterWipes
2. 2Huggies
Asked ChatGPT
“What's the best water wipes brand in New Zealand for gentle baby cleaning?”
1. 1WaterWipes
2. 2Huggies
Searched Google, AI Overview
“water wipes brands”
1. 1WaterWipes
2. 2Huggies
3. 3Pampers
Searched Google, AI Overview
“best water wipes”
1. 1WaterWipes
2. 2Huggies

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which water wipes brands do people search for most?

This chart shows how often people search Google for each water wipes brand by name. Each line represents a brand's share of searches for all four water wipes brands we track, month by month, from searches in New Zealand.

Share of searches among water wipes brands in New Zealand, by month

Month	Huggies	WaterWipes	Pampers	Curash
Nov 2025	64.7%	15%	18.7%	1.5%
Dec 2025	62.8%	15.8%	20.1%	1.3%
Jan 2026	68.6%	14%	15.6%	1.8%
Feb 2026	63.3%	15.9%	19.2%	1.6%
Mar 2026	66.8%	13.7%	18.5%	1.1%
Apr 2026	62.4%	15.7%	19.4%	2.5%
May 2026	63.3%	13.9%	21%	1.7%
Jun 2026	67.8%	13.9%	16.1%	2.2%
Jul 2026	68%	16.1%	13.8%	2.1%
Aug 2026	73.5%	12.3%	12.5%	1.7%
Sep 2026	73.2%	12.2%	12.1%	2.6%
Oct 2026	69.9%	18.2%	9.5%	2.5%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Huggies	69.9%	7.3K	+21.7%	-3.3 points
2, held 2nd	WaterWipes	18.2%	1.9K	+90%	+6 points
3, held 3rd	Pampers Procter & Gamble	9.5%	990	0%	-2.6 points
4, held 4th	Curash	2.5%	260	+23.8%	-0.1 points

1.Huggies
69.9%
Held 1st. 7.3K estimated branded searches, +21.7% vs prior month. Share -3.3 points.
2.WaterWipes
18.2%
Held 2nd. 1.9K estimated branded searches, +90% vs prior month. Share +6 points.
3.Pampers
9.5%
Held 3rd. 990 estimated branded searches, 0% vs prior month. Share -2.6 points.
4.Curash
2.5%
Held 4th. 260 estimated branded searches, +23.8% vs prior month. Share -0.1 points.

Which brand is most popular in search among water wipes brands in New Zealand?

4 brands

In October 2026, Huggies was the most searched among water wipes brands in New Zealand, with an estimated 7.3K branded searches, 69.9% of all searches for the four tracked by the Brandwave Brand Demand Index. WaterWipes is in 2nd place, 51.7 percentage points behind at 18.2%.

New Zealand water wipes brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Huggies	64.7% → 69.9%	73.5%Aug 2026	62.4%Apr 2026	1st
WaterWipes	15% → 18.2%	18.2%Oct 2026	12.2%Sep 2026	3rd → 2nd
Pampers	18.7% → 9.5%	21%May 2026	9.5%Oct 2026	2nd → 3rd
Curash	1.5% → 2.5%	2.6%Sep 2026	1.1%Mar 2026	4th

Each finding as a sentence

Across the 12 months ending October 2026, Huggies’ share of searches among water wipes brands in New Zealand increased from 64.7% to 69.9%.
Across the 12 months ending October 2026, WaterWipes’ share of searches among water wipes brands in New Zealand increased from 15% to 18.2%.
Across the 12 months ending October 2026, Pampers’ share of searches among water wipes brands in New Zealand decreased from 18.7% to 9.5%.
Across the 12 months ending October 2026, Curash’s share of searches among water wipes brands in New Zealand increased from 1.5% to 2.5%.
Across the 12 months ending October 2026, Huggies’ share of searches among water wipes brands in New Zealand peaked at 73.5% in August 2026 and was lowest at 62.4% in April 2026.
Across the 12 months ending October 2026, WaterWipes’ share of searches among water wipes brands in New Zealand peaked at 18.2% in October 2026 and was lowest at 12.2% in September 2026.
Across the 12 months ending October 2026, Pampers’ share of searches among water wipes brands in New Zealand peaked at 21% in May 2026 and was lowest at 9.5% in October 2026.
Across the 12 months ending October 2026, Curash’s share of searches among water wipes brands in New Zealand peaked at 2.6% in September 2026 and was lowest at 1.1% in March 2026.
Across the 12 months ending October 2026, WaterWipes rose from 3rd to 2nd among water wipes brands in New Zealand.
Across the 12 months ending October 2026, Pampers fell from 2nd to 3rd among water wipes brands in New Zealand.

How did search popularity change for New Zealand water wipes brands in October 2026?

4 changes

In October 2026, WaterWipes gained share of searches among water wipes brands in New Zealand, from 12.2% to 18.2%.
In October 2026, Huggies lost share of searches among water wipes brands in New Zealand, from 73.2% to 69.9%.
In October 2026, Pampers lost share of searches among water wipes brands in New Zealand, from 12.1% to 9.5%.
Estimated monthly branded searches for Curash in New Zealand rose 188.9% over 12 measured months, from 90 to 260 in October 2026.

How are branded searches counted for water wipes brands?

9 search terms

Each brand's share of searches among water wipes brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.