Brandwave

Huggies vs WaterWipes:Which is more popular in New Zealand?

In October 2026, Huggies had more branded searches than WaterWipes among water wipes brands in New Zealand. Huggies had about 7,300 branded searches, while WaterWipes had 1,900. Huggies made up 69.9% of all water wipes brand searches we track, and WaterWipes accounted for 18.2%. When we asked ChatGPT and Google AI Overviews about water wipes brands, both Huggies and WaterWipes appeared in all five answers. WaterWipes was mentioned before Huggies in every answer.

Among water wipes brands in New Zealand in October 2026

Who do people search for more?

Huggies, about 4 searches for every 1 for WaterWipes

Huggies 7.3K searchesWaterWipes 1.9K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Huggies in 5 of 5WaterWipes in 5 of 5

Who does AI recommend more?

WaterWipes, named ahead of Huggies in every answer

WaterWipes first in 4Huggies never first

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Top water wipes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Huggies and WaterWipes showed up in all five answers. WaterWipes was listed before Huggies in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WaterWipes1st
  2. Huggies2nd
  3. Pampers3rd
  4. Curash3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Huggies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WaterWipes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pampers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Curash1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water wipes brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Huggies or WaterWipes more popular in search?

This chart shows how often people search Google for Huggies and WaterWipes by name. Each line represents a brand's share of searches for all four water wipes brands we track, month by month, from searches in New Zealand.

Huggies and WaterWipes among water wipes brands in New Zealand, by month

Share of searches by month for Huggies, WaterWipes. The figures are in the table below the chart.

View monthly share of searches table
MonthHuggiesWaterWipesPampersCurash
Nov 202564.7%15%18.7%1.5%
Dec 202562.8%15.8%20.1%1.3%
Jan 202668.6%14%15.6%1.8%
Feb 202663.3%15.9%19.2%1.6%
Mar 202666.8%13.7%18.5%1.1%
Apr 202662.4%15.7%19.4%2.5%
May 202663.3%13.9%21%1.7%
Jun 202667.8%13.9%16.1%2.2%
Jul 202668%16.1%13.8%2.1%
Aug 202673.5%12.3%12.5%1.7%
Sep 202673.2%12.2%12.1%2.6%
Oct 202669.9%18.2%9.5%2.5%

How has branded search for Huggies and WaterWipes changed in New Zealand over the last 12 months?

3 findings
  • Huggies was ahead of WaterWipes in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Huggies’ share of searches among water wipes brands in New Zealand moved from 64.7% to 69.9%, and its estimated monthly branded searches moved from 3.8K to 7.3K.
  • Across the 12 months ending October 2026, WaterWipes’ share of searches among water wipes brands in New Zealand moved from 15% to 18.2%, and its estimated monthly branded searches moved from 880 to 1.9K.

How did search popularity change for New Zealand water wipes brands in October 2026?

2 changes

  1. In October 2026, WaterWipes gained share of searches among water wipes brands in New Zealand, from 12.2% to 18.2%.

  2. In October 2026, Huggies lost share of searches among water wipes brands in New Zealand, from 73.2% to 69.9%.

How are Huggies’ and WaterWipes’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Huggies’ and WaterWipes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Huggies

2 branded search terms

  • huggies
  • huggies wipes

WaterWipes

1 branded search term

  • waterwipes

How the Brand Demand Index is measured

Other head-to-heads among water wipes brands

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