How popular isWaterWipes in search?
In August 2026, there were an estimated 1.1K branded searches for WaterWipes in New Zealand which is up 40.7% over the last 11 months. WaterWipes holds 16.5% estimated Share of Search among New Zealand baby wipe brands and is ranked 2nd of 4 competitors for search popularity.
Huggies Wipes66.4%WaterWipes16.5%
Rascal + Friends13.8%
Curash3.3%
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Which baby wipe brands compete with WaterWipes?
Share of Search by month for Huggies Wipes, WaterWipes, Rascal + Friends, Curash. The figures are in the table below the chart.
View monthly share of search table
| Month | Huggies Wipes | WaterWipes | Rascal + Friends | Curash |
|---|---|---|---|---|
| Oct 2025 | 47.7% | 16.9% | 32.1% | 3.3% |
| Nov 2025 | 50.6% | 17% | 29.3% | 3.1% |
| Dec 2025 | 54.4% | 18.8% | 24.3% | 2.5% |
| Jan 2026 | 57.2% | 16.9% | 22.7% | 3.2% |
| Feb 2026 | 54.9% | 19.4% | 22.9% | 2.8% |
| Mar 2026 | 59% | 17% | 21.5% | 2.5% |
| Apr 2026 | 56% | 20.5% | 19.6% | 3.9% |
| May 2026 | 61.1% | 19.6% | 16.4% | 3% |
| Jun 2026 | 58.7% | 20.2% | 17.7% | 3.5% |
| Jul 2026 | 61% | 20.1% | 15.1% | 3.8% |
| Aug 2026 | 66.4% | 16.5% | 13.8% | 3.3% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.4% | 4.6K | +18% | +5.4 points | |
| 2, held 2nd | 16.5% | 1.1K | -10.9% | -3.6 points | |
| 3, held 3rd | 13.8% | 950 | -1% | -1.3 points | |
| 4, held 4th | 3.3% | 230 | -4.2% | -0.4 points |
66.4%
held 1st · 4.6K estimated branded searches · +18% vs prior month · +5.4 points
16.5%
held 2nd · 1.1K estimated branded searches · -10.9% vs prior month · -3.6 points
13.8%
held 3rd · 950 estimated branded searches · -1% vs prior month · -1.3 points
4.
Curash3.3%
held 4th · 230 estimated branded searches · -4.2% vs prior month · -0.4 points
Compare search popularity between WaterWipes and its closest rivals
How has branded search demand for WaterWipes changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for WaterWipes in New Zealand rose from 810 to 1.1K.
- Across the 11 months ending August 2026, WaterWipes’ estimated Share of Search among baby wipe brands in New Zealand peaked at 20.5% in April 2026 and was lowest at 16.5% in August 2026.
- Across the 11 months ending August 2026, WaterWipes rose from 3rd to 2nd among baby wipe brands in New Zealand.
How did search popularity change for New Zealand baby wipe brands in August 2026?
4 changes
In August 2026, Huggies Wipes gained estimated Share of Search among baby wipe brands in New Zealand, from 61% to 66.4%.
In August 2026, WaterWipes lost estimated Share of Search among baby wipe brands in New Zealand, from 20.1% to 16.5%.
In August 2026, Rascal + Friends lost estimated Share of Search among baby wipe brands in New Zealand, from 15.1% to 13.8%.
Estimated monthly branded searches for Curash in New Zealand rose 43.8% over 11 measured months, from 160 to 230 in August 2026.
How is WaterWipes measured?
Brandwave collects information about searches that people make online using WaterWipes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- waterwipes
- waterwipes com
- waterwipes nz
- waterwipes wipes
Do you work for WaterWipes? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is WaterWipes your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.