Rascal + Friends vs WaterWipes:Which is more popular by branded search in New Zealand?
In August 2026, WaterWipes had more branded searches than Rascal + Friends among baby wipe brands in New Zealand. WaterWipes was estimated to have 1.1K branded searches compared to Rascal + Friends’ 950, and held a 16.5% Share of Search versus Rascal + Friends’ 13.8%.
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Which is more popular in search, Rascal + Friends or WaterWipes?
Compare the baby wipe brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WaterWipes, Rascal + Friends. The figures are in the table below the chart.
View monthly share of search table
| Month | Huggies Wipes | WaterWipes | Rascal + Friends | Curash |
|---|---|---|---|---|
| Oct 2025 | 47.7% | 16.9% | 32.1% | 3.3% |
| Nov 2025 | 50.6% | 17% | 29.3% | 3.1% |
| Dec 2025 | 54.4% | 18.8% | 24.3% | 2.5% |
| Jan 2026 | 57.2% | 16.9% | 22.7% | 3.2% |
| Feb 2026 | 54.9% | 19.4% | 22.9% | 2.8% |
| Mar 2026 | 59% | 17% | 21.5% | 2.5% |
| Apr 2026 | 56% | 20.5% | 19.6% | 3.9% |
| May 2026 | 61.1% | 19.6% | 16.4% | 3% |
| Jun 2026 | 58.7% | 20.2% | 17.7% | 3.5% |
| Jul 2026 | 61% | 20.1% | 15.1% | 3.8% |
| Aug 2026 | 66.4% | 16.5% | 13.8% | 3.3% |
| Sep 2026 | — | — | — | — |
How has the Rascal + Friends and WaterWipes comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: WaterWipes took it in April 2026.
- Across the 11 months ending August 2026, Rascal + Friends’ estimated Share of Search among baby wipe brands in New Zealand moved from 32.1% to 13.8%, and its estimated monthly branded searches moved from 1.5K to 950.
- Across the 11 months ending August 2026, WaterWipes’ estimated Share of Search among baby wipe brands in New Zealand moved from 16.9% to 16.5%, and its estimated monthly branded searches moved from 810 to 1.1K.
How did search popularity change for New Zealand baby wipe brands in August 2026?
2 changes
In August 2026, WaterWipes lost estimated Share of Search among baby wipe brands in New Zealand, from 20.1% to 16.5%.
In August 2026, Rascal + Friends lost estimated Share of Search among baby wipe brands in New Zealand, from 15.1% to 13.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Rascal + Friends’ and WaterWipes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rascal + Friends
12 branded search terms
- rascal and friends
- rascal and friends nappies
- rascal and friends nappies size 1
- rascal and friends nappies size 2
- rascal and friends nappies size 3
- rascal and friends nappies size 4
- rascal and friends nappies size 5
- rascal and friends nappy pants
- rascal and friends pants
- rascal and friends wipes
- rascal friends
- rascal friends wipes
WaterWipes
4 branded search terms
- waterwipes
- waterwipes com
- waterwipes nz
- waterwipes wipes
Put your own brand in this comparison
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