Brandwave

Pampers vs WaterWipes:Which is more popular in New Zealand?

In October 2026, WaterWipes had more branded searches than Pampers among water wipes brands in New Zealand. WaterWipes had about 1,900 branded searches, while Pampers had 990. WaterWipes made up 18.2% of all water wipes brand searches we track, and Pampers accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about water wipes brands, WaterWipes appeared in all five answers and Pampers in one. WaterWipes was mentioned before Pampers in every answer.

Among water wipes brands in New Zealand in October 2026

Who do people search for more?

WaterWipes, about 92% more searches than Pampers

WaterWipes 1.9K searchesPampers 990 searches

Who does AI mention more?

WaterWipes, mentioned in every answer we collected

WaterWipes in 5 of 5Pampers in 1 of 5

Who does AI recommend more?

WaterWipes, named ahead of Pampers in every answer

WaterWipes first in 4Pampers never first

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Top water wipes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WaterWipes appeared in all five answers. Pampers was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. WaterWipes was listed before Pampers in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WaterWipes1st
  2. Huggies2nd
  3. Pampers3rd
  4. Curash3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Huggies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WaterWipes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pampers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Curash1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water wipes brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Pampers or WaterWipes more popular in search?

This chart shows how often people search Google for Pampers and WaterWipes by name. Each line represents a brand's share of searches for all four water wipes brands we track, month by month, from searches in New Zealand.

Pampers and WaterWipes among water wipes brands in New Zealand, by month

Share of searches by month for WaterWipes, Pampers. The figures are in the table below the chart.

View monthly share of searches table
MonthHuggiesWaterWipesPampersCurash
Nov 202564.7%15%18.7%1.5%
Dec 202562.8%15.8%20.1%1.3%
Jan 202668.6%14%15.6%1.8%
Feb 202663.3%15.9%19.2%1.6%
Mar 202666.8%13.7%18.5%1.1%
Apr 202662.4%15.7%19.4%2.5%
May 202663.3%13.9%21%1.7%
Jun 202667.8%13.9%16.1%2.2%
Jul 202668%16.1%13.8%2.1%
Aug 202673.5%12.3%12.5%1.7%
Sep 202673.2%12.2%12.1%2.6%
Oct 202669.9%18.2%9.5%2.5%

How has branded search for Pampers and WaterWipes changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending October 2026: WaterWipes took it in July 2026, Pampers took it in August 2026, WaterWipes took it in September 2026.
  • Across the 12 months ending October 2026, Pampers’ share of searches among water wipes brands in New Zealand moved from 18.7% to 9.5%, and its estimated monthly branded searches moved from 1.1K to 990.
  • Across the 12 months ending October 2026, WaterWipes’ share of searches among water wipes brands in New Zealand moved from 15% to 18.2%, and its estimated monthly branded searches moved from 880 to 1.9K.

How did search popularity change for New Zealand water wipes brands in October 2026?

2 changes

  1. In October 2026, WaterWipes gained share of searches among water wipes brands in New Zealand, from 12.2% to 18.2%.

  2. In October 2026, Pampers lost share of searches among water wipes brands in New Zealand, from 12.1% to 9.5%.

How are Pampers’ and WaterWipes’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Pampers’ and WaterWipes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pampers

5 branded search terms

  • pampers
  • pampers diapers
  • pampers sensitive wipes
  • pampers swaddlers diapers
  • pampers swaddlers newborn

WaterWipes

1 branded search term

  • waterwipes

How the Brand Demand Index is measured

Other head-to-heads among water wipes brands

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