Curash vs Huggies:Which is more popular in New Zealand?
In October 2026, Huggies had more branded searches than Curash among water wipes brands in New Zealand. Huggies had about 7,300 branded searches, while Curash had 260. Huggies made up 69.9% of all water wipes brand searches we track, and Curash accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about water wipes brands, Huggies appeared in all five answers and Curash in one. Huggies was mentioned before Curash in every answer.
Who do people search for more?
Huggies, about 28 searches for every 1 for Curash
Who does AI mention more?
Huggies, mentioned in every answer we collected
Who does AI recommend more?
Huggies, named ahead of Curash in every answer
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Top water wipes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Huggies appeared in all five answers. Curash was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Huggies was listed before Curash in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
WaterWipes1st- Huggies2nd
Pampers3rd
Curash3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Huggies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WaterWipes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pampers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Curash1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about water wipes brands
5 answers
Asked ChatGPT
“Which water wipes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best water wipes brands in New Zealand?”
Asked ChatGPT
“What's the best water wipes brand in New Zealand for gentle baby cleaning?”
Searched Google, AI Overview
“water wipes brands”
Searched Google, AI Overview
“best water wipes”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Curash or Huggies more popular in search?
This chart shows how often people search Google for Curash and Huggies by name. Each line represents a brand's share of searches for all four water wipes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Huggies, Curash. The figures are in the table below the chart.
View monthly share of searches table
| Month | Huggies | WaterWipes | Pampers | Curash |
|---|---|---|---|---|
| Nov 2025 | 64.7% | 15% | 18.7% | 1.5% |
| Dec 2025 | 62.8% | 15.8% | 20.1% | 1.3% |
| Jan 2026 | 68.6% | 14% | 15.6% | 1.8% |
| Feb 2026 | 63.3% | 15.9% | 19.2% | 1.6% |
| Mar 2026 | 66.8% | 13.7% | 18.5% | 1.1% |
| Apr 2026 | 62.4% | 15.7% | 19.4% | 2.5% |
| May 2026 | 63.3% | 13.9% | 21% | 1.7% |
| Jun 2026 | 67.8% | 13.9% | 16.1% | 2.2% |
| Jul 2026 | 68% | 16.1% | 13.8% | 2.1% |
| Aug 2026 | 73.5% | 12.3% | 12.5% | 1.7% |
| Sep 2026 | 73.2% | 12.2% | 12.1% | 2.6% |
| Oct 2026 | 69.9% | 18.2% | 9.5% | 2.5% |
How has branded search for Curash and Huggies changed in New Zealand over the last 12 months?
3 findings
- Huggies was ahead of Curash in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Curash’s share of searches among water wipes brands in New Zealand moved from 1.5% to 2.5%, and its estimated monthly branded searches moved from 90 to 260.
- Across the 12 months ending October 2026, Huggies’ share of searches among water wipes brands in New Zealand moved from 64.7% to 69.9%, and its estimated monthly branded searches moved from 3.8K to 7.3K.
How did search popularity change for New Zealand water wipes brands in October 2026?
2 changes
In October 2026, Huggies lost share of searches among water wipes brands in New Zealand, from 73.2% to 69.9%.
Estimated monthly branded searches for Curash in New Zealand rose 188.9% over 12 measured months, from 90 to 260 in October 2026.
How are Curash’s and Huggies’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Curash’s and Huggies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among water wipes brands
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