How popular isRascal + Friends?
In October 2026, people searched for Rascal + Friends by name about 470 times in New Zealand, a 49.5% decrease from the previous year. These searches made up 1.4% of all New Zealand nappy brand searches, placing Rascal + Friends sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about nappy brands, Rascal + Friends appeared in three of the five answers and was the second most recommended of the seven.
Rascal + Friends is the sixth most searched of 7 competitors and the second most recommended in the AI answers we collected.
HuggiesShare of searches 63.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
RascalsShare of searches 19.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
TreasuresShare of searches 6.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
PampersShare of searches 5.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Rascal + FriendsShare of searches 1.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top nappy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rascal + Friends was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rascal + Friends is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Huggies4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rascals3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rascal + Friends3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pampers2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Treasures1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Babylove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecoriginals0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about nappy brands
5 answers
Asked ChatGPT
“Which nappy brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best nappy brands in New Zealand?”
Asked ChatGPT
“What's the best nappy brand in New Zealand for babies and toddlers?”
Searched Google, AI Overview
“newborn nappies”
Searched Google, AI Overview
“cheap nappies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Rascal + Friends compared with other New Zealand nappy brands?
Share of searches by month for Huggies, Rascals, Treasures, Pampers, Babylove, Rascal + Friends. The figures are in the table below the chart.
View monthly share of searches table
| Month | Huggies | Rascals | Treasures | Pampers | Babylove | Rascal + Friends | Ecoriginals |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 57.1% | 19.4% | 5.6% | 9.3% | 3.7% | 4.7% | 0.31% |
| Dec 2025 | 58.5% | 17% | 6.1% | 10.2% | 4% | 4.1% | 0.17% |
| Jan 2026 | 59.3% | 19.3% | 4.6% | 8.3% | 3.7% | 4.6% | 0.23% |
| Feb 2026 | 55.9% | 18.4% | 5.4% | 10.5% | 4% | 5.4% | 0.27% |
| Mar 2026 | 59.9% | 18% | 5.2% | 9.2% | 3.2% | 4.2% | 0.35% |
| Apr 2026 | 57.2% | 20% | 7.1% | 9.6% | 2.6% | 3.2% | 0.32% |
| May 2026 | 56.9% | 20.2% | 4.8% | 11.4% | 3.1% | 3.2% | 0.4% |
| Jun 2026 | 59.3% | 17.8% | 5.1% | 7.9% | 6.7% | 2.9% | 0.28% |
| Jul 2026 | 61.8% | 18.8% | 5.5% | 7.8% | 3.2% | 2.5% | 0.25% |
| Aug 2026 | 63.1% | 18.5% | 5.3% | 7.1% | 2.6% | 3% | 0.36% |
| Sep 2026 | 63.1% | 18.5% | 5.3% | 6.8% | 3.4% | 2.4% | 0.48% |
| Oct 2026 | 63.9% | 19.2% | 6.7% | 5.9% | 2.6% | 1.4% | 0.31% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.9% | 12.6K | +19.5% | +0.8 points | |
| 2, held 2nd | 19.2% | 3.8K | +22.7% | +0.7 points | |
| 3, moved from 4th to 3rd | 6.7% | 1.3K | +47.2% | +1.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5.9% | 1.2K | +1.8% | -0.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.6% | 520 | -7.1% | -0.7 points | |
| 6, held 6th | 1.4% | 270 | -32.5% | -1 points | |
| 7, held 7th | 0.31% | 60 | -25% | -0.2 points |
1.
Huggies63.9%
Held 1st. 12.6K estimated branded searches, +19.5% vs prior month. Share +0.8 points.
2.
Rascals19.2%
Held 2nd. 3.8K estimated branded searches, +22.7% vs prior month. Share +0.7 points.
6.7%
Moved from 4th to 3rd. 1.3K estimated branded searches, +47.2% vs prior month. Share +1.3 points.
4.
Pampers5.9%
Moved from 3rd to 4th. 1.2K estimated branded searches, +1.8% vs prior month. Share -0.9 points.
5.
Babylove2.6%
Held 5th. 520 estimated branded searches, -7.1% vs prior month. Share -0.7 points.
1.4%
Held 6th. 270 estimated branded searches, -32.5% vs prior month. Share -1 points.
0.31%
Held 7th. 60 estimated branded searches, -25% vs prior month. Share -0.2 points.
Rascal + Friends sells other things too, so only its searches that name this product count here, like “rascal friends nappies”.
Compare popularity between Rascal + Friends and its closest rivals
Every comparison with Rascal + Friends
9 comparisons
How has branded search demand for Rascal + Friends changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Rascal + Friends in New Zealand fell from 930 to 470.
- Across the 12 months ending October 2026, Rascal + Friends’ share of searches among nappy brands in New Zealand decreased from 4.7% to 1.4%.
- Across the 12 months ending October 2026, Rascal + Friends’ share of searches among nappy brands in New Zealand peaked at 5.4% in February 2026 and was lowest at 1.4% in October 2026.
- Across the 12 months ending October 2026, Rascal + Friends fell from 5th to 6th among nappy brands in New Zealand.
How did search popularity change for New Zealand nappy brands in October 2026?
6 changes
In October 2026, Treasures overtook Pampers to rank 3rd among nappy brands in New Zealand, with 6.7% of the searches.
In October 2026, Huggies gained share of searches among nappy brands in New Zealand, from 63.1% to 63.9%.
In October 2026, Rascals gained share of searches among nappy brands in New Zealand, from 18.5% to 19.2%.
In October 2026, Rascal + Friends lost share of searches among nappy brands in New Zealand, from 2.4% to 1.4%.
In October 2026, Pampers lost share of searches among nappy brands in New Zealand, from 6.8% to 5.9%.
In October 2026, Babylove lost share of searches among nappy brands in New Zealand, from 3.4% to 2.6%.
How are Rascal + Friends’ branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Rascal + Friends’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- rascal and friends
- rascal and friends nappies
- rascal friends
- rascal friends nappies
- rascal friends wipes
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Where does Rascal + Friends compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Nappy brands | 6th of 7 | 1.4% | Shown above |
| Baby wipe brands | 5th of 5 | 1.9% | Show ranking |
Is Rascal + Friends your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.