Brandwave

Pampers vs WaterWipes:Which is more popular in New Zealand?

In October 2026, WaterWipes had more branded searches than Pampers among baby wipe brands in New Zealand. WaterWipes had about 3,800 branded searches, while Pampers had 890. WaterWipes made up 36.6% of all baby wipe brand searches we track, and Pampers accounted for 8.6%. When we asked ChatGPT and Google AI Overviews about baby wipe brands, WaterWipes appeared in all five answers and Pampers in none.

Among baby wipe brands in New Zealand in October 2026

Who do people search for more?

WaterWipes, about 4 searches for every 1 for Pampers

WaterWipes 3.8K searchesPampers 890 searches

Who does AI mention more?

WaterWipes, mentioned in every answer we collected

WaterWipes in 5 of 5Pampers in 0 of 5

Who does AI recommend more?

WaterWipes, the only one of the two named

WaterWipes first in 2Pampers never named

Follow Pampers vs WaterWipes and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top baby wipe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WaterWipes appeared in all five answers. Pampers did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WaterWipes1st
  2. Curash2nd
  3. Huggies Wipes3rd
  4. Pampers–
  5. Rascal + Friends–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • WaterWipes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Huggies Wipes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Curash2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pampers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rascal + Friends0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby wipe brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Pampers or WaterWipes more popular in search?

This chart shows how often people search Google for Pampers and WaterWipes by name. Each line represents a brand's share of searches for all five baby wipe brands we track, month by month, from searches in New Zealand.

Pampers and WaterWipes among baby wipe brands in New Zealand, by month

Share of searches by month for WaterWipes, Pampers. The figures are in the table below the chart.

View monthly share of searches table
MonthHuggies WipesWaterWipesPampersCurashRascal + Friends
Nov 202541%31.8%18.4%2.9%5.8%
Dec 202541.9%32.4%18.8%2.2%4.8%
Jan 202647.9%29.7%15.2%3%4.2%
Feb 202643.4%32.7%17.4%3%3.5%
Mar 202648.2%29.4%16%2.3%4%
Apr 202642.4%32.6%17.2%3.3%4.4%
May 202647.7%28.3%18%2.6%3.4%
Jun 202649.1%29.9%13.8%3.2%4.1%
Jul 202651.6%32.1%10.4%3%3%
Aug 202656.2%27.1%10.6%3.1%3%
Sep 202655.1%26.3%11.7%3.9%3%
Oct 202649.3%36.6%8.6%3.6%1.9%

How has branded search for Pampers and WaterWipes changed in New Zealand over the last 12 months?

3 findings
  • WaterWipes was ahead of Pampers in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Pampers’ share of searches among baby wipe brands in New Zealand moved from 18.4% to 8.6%, and its estimated monthly branded searches moved from 1K to 890.
  • Across the 12 months ending October 2026, WaterWipes’ share of searches among baby wipe brands in New Zealand moved from 31.8% to 36.6%, and its estimated monthly branded searches moved from 1.8K to 3.8K.

How did search popularity change for New Zealand baby wipe brands in October 2026?

2 changes

  1. In October 2026, WaterWipes gained share of searches among baby wipe brands in New Zealand, from 26.3% to 36.6%.

  2. In October 2026, Pampers lost share of searches among baby wipe brands in New Zealand, from 11.7% to 8.6%.

How are Pampers’ and WaterWipes’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Pampers’ and WaterWipes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pampers

3 branded search terms

  • pampers
  • pampers sensitive wipes
  • pampers swaddlers newborn

WaterWipes

2 branded search terms

  • waterwipes
  • waterwipes wipes

How the Brand Demand Index is measured

Other head-to-heads among baby wipe brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free