Curash vs Pampers:Which is more popular in New Zealand?
In October 2026, Pampers had more branded searches than Curash among baby wipe brands in New Zealand. Pampers had about 890 branded searches, while Curash had 370. Pampers made up 8.6% of all baby wipe brand searches we track, and Curash accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about baby wipe brands, Curash appeared in two of the five answers and Pampers in none.
Who do people search for more?
Pampers, about 2 searches for every 1 for Curash
Who does AI mention more?
Curash, mentioned in 2 of 5 answers, Pampers in 0
Who does AI recommend more?
Curash, the only one of the two named
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Top baby wipe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Curash was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pampers did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
WaterWipes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Huggies Wipes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Curash2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pampers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rascal + Friends0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby wipe brands
5 answers
Asked ChatGPT
“Which baby wipe brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby wipe brands in New Zealand?”
Asked ChatGPT
“What's the best baby wipe brand in New Zealand for gentle cleanups?”
Searched Google, AI Overview
“water wipes nz”
Searched Google, AI Overview
“baby wipe brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Curash or Pampers more popular in search?
This chart shows how often people search Google for Curash and Pampers by name. Each line represents a brand's share of searches for all five baby wipe brands we track, month by month, from searches in New Zealand.
Share of searches by month for Pampers, Curash. The figures are in the table below the chart.
View monthly share of searches table
| Month | Huggies Wipes | WaterWipes | Pampers | Curash | Rascal + Friends |
|---|---|---|---|---|---|
| Nov 2025 | 41% | 31.8% | 18.4% | 2.9% | 5.8% |
| Dec 2025 | 41.9% | 32.4% | 18.8% | 2.2% | 4.8% |
| Jan 2026 | 47.9% | 29.7% | 15.2% | 3% | 4.2% |
| Feb 2026 | 43.4% | 32.7% | 17.4% | 3% | 3.5% |
| Mar 2026 | 48.2% | 29.4% | 16% | 2.3% | 4% |
| Apr 2026 | 42.4% | 32.6% | 17.2% | 3.3% | 4.4% |
| May 2026 | 47.7% | 28.3% | 18% | 2.6% | 3.4% |
| Jun 2026 | 49.1% | 29.9% | 13.8% | 3.2% | 4.1% |
| Jul 2026 | 51.6% | 32.1% | 10.4% | 3% | 3% |
| Aug 2026 | 56.2% | 27.1% | 10.6% | 3.1% | 3% |
| Sep 2026 | 55.1% | 26.3% | 11.7% | 3.9% | 3% |
| Oct 2026 | 49.3% | 36.6% | 8.6% | 3.6% | 1.9% |
How has branded search for Curash and Pampers changed in New Zealand over the last 12 months?
3 findings
- Pampers was ahead of Curash in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Curash’s share of searches among baby wipe brands in New Zealand moved from 2.9% to 3.6%, and its estimated monthly branded searches moved from 160 to 370.
- Across the 12 months ending October 2026, Pampers’ share of searches among baby wipe brands in New Zealand moved from 18.4% to 8.6%, and its estimated monthly branded searches moved from 1K to 890.
How did search popularity change for New Zealand baby wipe brands in October 2026?
2 changes
In October 2026, Pampers lost share of searches among baby wipe brands in New Zealand, from 11.7% to 8.6%.
Estimated monthly branded searches for Curash in New Zealand rose 131.3% over 12 measured months, from 160 to 370 in October 2026.
How are Curash’s and Pampers’ branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Curash’s and Pampers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among baby wipe brands
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