Huggies Wipes vs WaterWipes:Which is more popular in New Zealand?
In October 2026, Huggies Wipes had more branded searches than WaterWipes among baby wipe brands in New Zealand. Huggies Wipes had about 5,120 branded searches, while WaterWipes had 3,800. Huggies Wipes made up 49.3% of all baby wipe brand searches we track, and WaterWipes accounted for 36.6%. When we asked ChatGPT and Google AI Overviews about baby wipe brands, WaterWipes appeared in all five answers and Huggies Wipes in two. WaterWipes was mentioned before Huggies Wipes in every answer.
Who do people search for more?
Huggies Wipes, about 35% more searches than WaterWipes
Who does AI mention more?
WaterWipes, mentioned in every answer we collected
Who does AI recommend more?
WaterWipes, named ahead of Huggies Wipes in every answer
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Top baby wipe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, WaterWipes appeared in all five answers. Huggies Wipes was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. WaterWipes was listed before Huggies Wipes in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- WaterWipes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Huggies Wipes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Curash2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pampers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rascal + Friends0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby wipe brands
5 answers
Asked ChatGPT
“Which baby wipe brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby wipe brands in New Zealand?”
Asked ChatGPT
“What's the best baby wipe brand in New Zealand for gentle cleanups?”
Searched Google, AI Overview
“water wipes nz”
Searched Google, AI Overview
“baby wipe brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Huggies Wipes or WaterWipes more popular in search?
This chart shows how often people search Google for Huggies Wipes and WaterWipes by name. Each line represents a brand's share of searches for all five baby wipe brands we track, month by month, from searches in New Zealand.
Share of searches by month for Huggies Wipes, WaterWipes. The figures are in the table below the chart.
View monthly share of searches table
| Month | Huggies Wipes | WaterWipes | Pampers | Curash | Rascal + Friends |
|---|---|---|---|---|---|
| Nov 2025 | 41% | 31.8% | 18.4% | 2.9% | 5.8% |
| Dec 2025 | 41.9% | 32.4% | 18.8% | 2.2% | 4.8% |
| Jan 2026 | 47.9% | 29.7% | 15.2% | 3% | 4.2% |
| Feb 2026 | 43.4% | 32.7% | 17.4% | 3% | 3.5% |
| Mar 2026 | 48.2% | 29.4% | 16% | 2.3% | 4% |
| Apr 2026 | 42.4% | 32.6% | 17.2% | 3.3% | 4.4% |
| May 2026 | 47.7% | 28.3% | 18% | 2.6% | 3.4% |
| Jun 2026 | 49.1% | 29.9% | 13.8% | 3.2% | 4.1% |
| Jul 2026 | 51.6% | 32.1% | 10.4% | 3% | 3% |
| Aug 2026 | 56.2% | 27.1% | 10.6% | 3.1% | 3% |
| Sep 2026 | 55.1% | 26.3% | 11.7% | 3.9% | 3% |
| Oct 2026 | 49.3% | 36.6% | 8.6% | 3.6% | 1.9% |
How has branded search for Huggies Wipes and WaterWipes changed in New Zealand over the last 12 months?
3 findings
- Huggies Wipes was ahead of WaterWipes in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Huggies Wipes’ share of searches among baby wipe brands in New Zealand moved from 41% to 49.3%, and its estimated monthly branded searches moved from 2.3K to 5.1K.
- Across the 12 months ending October 2026, WaterWipes’ share of searches among baby wipe brands in New Zealand moved from 31.8% to 36.6%, and its estimated monthly branded searches moved from 1.8K to 3.8K.
How did search popularity change for New Zealand baby wipe brands in October 2026?
2 changes
In October 2026, WaterWipes gained share of searches among baby wipe brands in New Zealand, from 26.3% to 36.6%.
In October 2026, Huggies Wipes lost share of searches among baby wipe brands in New Zealand, from 55.1% to 49.3%.
How are Huggies Wipes’ and WaterWipes’ branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Huggies Wipes’ and WaterWipes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Huggies Wipes
6 branded search terms
- countdown huggies wipes
- huggies wipes box
- huggies wipes coconut
- huggies wipes refill
- huggies wipes tubs
- huggieswipes
WaterWipes
2 branded search terms
- waterwipes
- waterwipes wipes
Other head-to-heads among baby wipe brands
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