Curash vs WaterWipes:Which is more popular in New Zealand?
In October 2026, WaterWipes had more branded searches than Curash among baby wipe brands in New Zealand. WaterWipes had about 3,800 branded searches, while Curash had 370. WaterWipes made up 36.6% of all baby wipe brand searches we track, and Curash accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about baby wipe brands, WaterWipes appeared in all five answers and Curash in two. WaterWipes was mentioned before Curash in every answer.
Who do people search for more?
WaterWipes, about 10 searches for every 1 for Curash
Who does AI mention more?
WaterWipes, mentioned in every answer we collected
Who does AI recommend more?
WaterWipes, named ahead of Curash in every answer
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Top baby wipe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, WaterWipes appeared in all five answers. Curash was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. WaterWipes was listed before Curash in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- WaterWipes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Huggies Wipes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Curash2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pampers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rascal + Friends0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby wipe brands
5 answers
Asked ChatGPT
“Which baby wipe brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby wipe brands in New Zealand?”
Asked ChatGPT
“What's the best baby wipe brand in New Zealand for gentle cleanups?”
Searched Google, AI Overview
“water wipes nz”
Searched Google, AI Overview
“baby wipe brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Curash or WaterWipes more popular in search?
This chart shows how often people search Google for Curash and WaterWipes by name. Each line represents a brand's share of searches for all five baby wipe brands we track, month by month, from searches in New Zealand.
Share of searches by month for WaterWipes, Curash. The figures are in the table below the chart.
View monthly share of searches table
| Month | Huggies Wipes | WaterWipes | Pampers | Curash | Rascal + Friends |
|---|---|---|---|---|---|
| Nov 2025 | 41% | 31.8% | 18.4% | 2.9% | 5.8% |
| Dec 2025 | 41.9% | 32.4% | 18.8% | 2.2% | 4.8% |
| Jan 2026 | 47.9% | 29.7% | 15.2% | 3% | 4.2% |
| Feb 2026 | 43.4% | 32.7% | 17.4% | 3% | 3.5% |
| Mar 2026 | 48.2% | 29.4% | 16% | 2.3% | 4% |
| Apr 2026 | 42.4% | 32.6% | 17.2% | 3.3% | 4.4% |
| May 2026 | 47.7% | 28.3% | 18% | 2.6% | 3.4% |
| Jun 2026 | 49.1% | 29.9% | 13.8% | 3.2% | 4.1% |
| Jul 2026 | 51.6% | 32.1% | 10.4% | 3% | 3% |
| Aug 2026 | 56.2% | 27.1% | 10.6% | 3.1% | 3% |
| Sep 2026 | 55.1% | 26.3% | 11.7% | 3.9% | 3% |
| Oct 2026 | 49.3% | 36.6% | 8.6% | 3.6% | 1.9% |
How has branded search for Curash and WaterWipes changed in New Zealand over the last 12 months?
3 findings
- WaterWipes was ahead of Curash in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Curash’s share of searches among baby wipe brands in New Zealand moved from 2.9% to 3.6%, and its estimated monthly branded searches moved from 160 to 370.
- Across the 12 months ending October 2026, WaterWipes’ share of searches among baby wipe brands in New Zealand moved from 31.8% to 36.6%, and its estimated monthly branded searches moved from 1.8K to 3.8K.
How did search popularity change for New Zealand baby wipe brands in October 2026?
2 changes
In October 2026, WaterWipes gained share of searches among baby wipe brands in New Zealand, from 26.3% to 36.6%.
Estimated monthly branded searches for Curash in New Zealand rose 131.3% over 12 measured months, from 160 to 370 in October 2026.
How are Curash’s and WaterWipes’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Curash’s and WaterWipes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Curash
2 branded search terms
- curash water wipes
- curash wipes
WaterWipes
2 branded search terms
- waterwipes
- waterwipes wipes
Other head-to-heads among baby wipe brands
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