Irwin vs Milwaukee:Which is more popular?
In September 2026, Milwaukee had more branded searches than Irwin among aviation snips brands in New Zealand. Milwaukee had about 2,950 branded searches, while Irwin had 170. Milwaukee made up 27.3% of all aviation snips brand searches we track, and Irwin accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about aviation snips brands, Irwin appeared in all three answers and Milwaukee in two. Milwaukee was mentioned before Irwin in two out of three answers.
Who do people search for more?
Milwaukee, about 17 searches for every 1 for Irwin
Who does AI mention more?
Irwin, mentioned in every answer we collected
Who does AI recommend more?
Milwaukee, named ahead of Irwin in 2 of 3 answers
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Top aviation snips brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Irwin appeared in all three answers. Milwaukee was mentioned in two out of three: in two of the three ChatGPT answers. Milwaukee was listed before Irwin in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about aviation snips brands
3 answers
Asked ChatGPT
“Which aviation snips brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best aviation snips brands in New Zealand?”
Asked ChatGPT
“What's the best aviation snips brand in New Zealand for sheet metal cutting?”
Searched Google, AI Overview
“best aviation snips”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“tin snips nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Irwin or Milwaukee more popular in search?
This chart shows how often people search Google for Irwin and Milwaukee by name. Each line represents a brand's share of searches for all six aviation snips brands we track, month by month, from searches in New Zealand.
Share of searches by month for Milwaukee, Irwin. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Milwaukee | Knipex | Midwest Snips | Irwin | Wiss |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 26.2% | 19.9% | 1.3% | 1.8% | 0.95% |
| Nov 2025 | 57.5% | 23.5% | 15.4% | 1.3% | 1.5% | 0.77% |
| Dec 2025 | 51% | 25.1% | 19.6% | 1.3% | 1.8% | 1.2% |
| Jan 2026 | 53.7% | 22.7% | 19.6% | 1.2% | 2.1% | 0.77% |
| Feb 2026 | 51.1% | 25.4% | 19.2% | 1.7% | 1.9% | 0.71% |
| Mar 2026 | 47.9% | 24.2% | 23.3% | 1.8% | 1.9% | 0.86% |
| Apr 2026 | 48.6% | 24.5% | 22.5% | 1.3% | 2.2% | 0.93% |
| May 2026 | 43% | 26.9% | 25% | 1.7% | 1.9% | 1.5% |
| Jun 2026 | 45.3% | 23.9% | 24.9% | 1.8% | 1.8% | 2.3% |
| Jul 2026 | 42.4% | 25.4% | 26.2% | 2.6% | 2.1% | 1.3% |
| Aug 2026 | 40.8% | 30.7% | 23.3% | 2.1% | 2.3% | 0.82% |
| Sep 2026 | 46.2% | 27.3% | 22.1% | 1.9% | 1.6% | 0.83% |
How has the Irwin and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Irwin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Irwin’s share of searches among aviation snips brands in New Zealand moved from 1.8% to 1.6%, and its estimated monthly branded searches moved from 150 to 170.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among aviation snips brands in New Zealand moved from 26.2% to 27.3%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand aviation snips brands in September 2026?
2 changes
In September 2026, Milwaukee lost share of searches among aviation snips brands in New Zealand, from 30.7% to 27.3%.
In September 2026, Irwin lost share of searches among aviation snips brands in New Zealand, from 2.3% to 1.6%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Irwin’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among aviation snips brands
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