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Auckland funeral directors in New Zealand:Which brands are most popular in search?

In August 2026, Morrison Funeral Directors was the most searched among auckland funeral directors in New Zealand, with an estimated 4.5K branded searches and 54.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Morrison Funeral Directors54.9%
  2. Dil's Funeral Services11.8%
  3. Davis Funerals11.5%
  4. Simplicity Funerals9.9%
  5. Sibuns9.2%
  6. Natural Funerals2.7%

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Share of SearchLeaderboard

Compare the Auckland funeral directors families arrange services with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among auckland funeral directors in New Zealand, by month

Share of Search by month for Morrison Funeral Directors, Dil's Funeral Services, Davis Funerals, Simplicity Funerals, Sibuns, Natural Funerals. The figures are in the table below the chart.

View monthly share of search table
MonthMorrison Funeral DirectorsDil's Funeral ServicesDavis FuneralsSimplicity FuneralsSibunsNatural Funerals
Oct 202548.7%18.1%12%8.7%10.4%2%
Nov 202547%14.9%14.6%10.6%10.7%2.2%
Dec 202545.5%17.2%13.9%10.1%11.4%1.9%
Jan 202634.2%24.4%16.2%14.1%8.2%2.9%
Feb 202641%17.6%22.4%8.9%7.1%3%
Mar 202651%19.2%10.5%9.4%7.9%2%
Apr 202646.8%14.6%11.9%15.3%8.8%2.5%
May 202655.7%9.7%13%10.1%9.4%2.1%
Jun 202647.1%12.4%14.7%12.7%10%3.1%
Jul 202652.2%13.6%13.1%9.6%8.9%2.6%
Aug 202654.9%11.8%11.5%9.9%9.2%2.7%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Morrison Funeral Directors

    54.9%

    held 1st · 4.5K estimated branded searches · +22.6% vs prior month · +2.7 points

  2. 2.Dil's Funeral Services

    11.8%

    held 2nd · 960 estimated branded searches · +1.1% vs prior month · -1.8 points

  3. 3.Davis Funerals

    11.5%

    held 3rd · 930 estimated branded searches · +2.2% vs prior month · -1.6 points

  4. 4.Simplicity Funerals

    9.9%

    held 4th · 800 estimated branded searches · +19.4% vs prior month · +0.2 points

  5. 5.Sibuns

    9.2%

    held 5th · 750 estimated branded searches · +21% vs prior month · +0.3 points

  6. 6.Natural Funerals

    2.7%

    held 6th · 220 estimated branded searches · +22.2% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among auckland funeral directors in New Zealand?

In August 2026, Morrison Funeral Directors was the most searched among auckland funeral directors in New Zealand, with an estimated 4.5K branded searches and 54.9% estimated Share of Search within this set. Dil's Funeral Services is in 2nd place, 43 percentage points behind at 11.8% Share of Search.

New Zealand auckland funeral directors, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Morrison Funeral Directors48.7% → 54.9%55.7%May 202634.2%Jan 20261st
Dil's Funeral Services18.1% → 11.8%24.4%Jan 20269.7%May 20262nd
Davis Funerals12% → 11.5%22.4%Feb 202610.5%Mar 20263rd
Simplicity Funerals8.7% → 9.9%15.3%Apr 20268.7%Oct 20255th → 4th
Sibuns10.4% → 9.2%11.4%Dec 20257.1%Feb 20264th → 5th
Natural Funerals2% → 2.7%3.1%Jun 20261.9%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Morrison Funeral Directors’ estimated Share of Search among auckland funeral directors in New Zealand increased from 48.7% to 54.9%.
  • Across the 11 months ending August 2026, Dil's Funeral Services’ estimated Share of Search among auckland funeral directors in New Zealand decreased from 18.1% to 11.8%.
  • Across the 11 months ending August 2026, Davis Funerals’ estimated Share of Search among auckland funeral directors in New Zealand decreased from 12% to 11.5%.
  • Across the 11 months ending August 2026, Simplicity Funerals’ estimated Share of Search among auckland funeral directors in New Zealand increased from 8.7% to 9.9%.
  • Across the 11 months ending August 2026, Sibuns’ estimated Share of Search among auckland funeral directors in New Zealand decreased from 10.4% to 9.2%.
  • Across the 11 months ending August 2026, Natural Funerals’ estimated Share of Search among auckland funeral directors in New Zealand increased from 2% to 2.7%.
  • Across the 11 months ending August 2026, Morrison Funeral Directors’ estimated Share of Search among auckland funeral directors in New Zealand peaked at 55.7% in May 2026 and was lowest at 34.2% in January 2026.
  • Across the 11 months ending August 2026, Dil's Funeral Services’ estimated Share of Search among auckland funeral directors in New Zealand peaked at 24.4% in January 2026 and was lowest at 9.7% in May 2026.
  • Across the 11 months ending August 2026, Davis Funerals’ estimated Share of Search among auckland funeral directors in New Zealand peaked at 22.4% in February 2026 and was lowest at 10.5% in March 2026.
  • Across the 11 months ending August 2026, Simplicity Funerals’ estimated Share of Search among auckland funeral directors in New Zealand peaked at 15.3% in April 2026 and was lowest at 8.7% in October 2025.
  • Across the 11 months ending August 2026, Sibuns’ estimated Share of Search among auckland funeral directors in New Zealand peaked at 11.4% in December 2025 and was lowest at 7.1% in February 2026.
  • Across the 11 months ending August 2026, Natural Funerals’ estimated Share of Search among auckland funeral directors in New Zealand peaked at 3.1% in June 2026 and was lowest at 1.9% in December 2025.
  • Across the 11 months ending August 2026, Simplicity Funerals rose from 5th to 4th among auckland funeral directors in New Zealand.
  • Across the 11 months ending August 2026, Sibuns fell from 4th to 5th among auckland funeral directors in New Zealand.

How did search popularity change for New Zealand auckland funeral directors in August 2026?

  1. In August 2026, Morrison Funeral Directors gained estimated Share of Search among auckland funeral directors in New Zealand, from 52.2% to 54.9%.

  2. In August 2026, Dil's Funeral Services lost estimated Share of Search among auckland funeral directors in New Zealand, from 13.6% to 11.8%.

  3. In August 2026, Davis Funerals lost estimated Share of Search among auckland funeral directors in New Zealand, from 13.1% to 11.5%.

  4. Estimated monthly branded searches for Natural Funerals in New Zealand rose 46.7% over 11 measured months, from 150 to 220 in August 2026.

  5. Estimated monthly branded searches for Simplicity Funerals in New Zealand rose 23.1% over 11 measured months, from 650 to 800 in August 2026.

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