Brandwave

Ad blockers in New Zealand:Which brands are most popular in search?

AdBlock and uBlock Origin share the highest estimated Share of Search among ad blockers in New Zealand, at 42.8% and 42.7% in August 2026.

Share of Search, August 2026
  1. AdBlock42.8%
  2. uBlock Origin42.7%
  3. AdGuard9.6%
  4. Adblock Plus3.8%
  5. Ghostery1%

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Share of SearchLeaderboard

Compare the ad blocking and tracker blocking tools New Zealanders browse with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ad blockers in New Zealand, by month

Share of Search by month for AdBlock, uBlock Origin, AdGuard, Adblock Plus. The figures are in the table below the chart.

View monthly share of search table
MonthAdBlockuBlock OriginAdGuardAdblock PlusGhostery
Oct 202543.4%39.5%9%6.2%1.8%
Nov 202544.5%38.4%9.6%6%1.4%
Dec 202543.5%35.8%11.5%7.1%2.2%
Jan 202643%36.6%11.5%6.9%2%
Feb 202643.2%37.1%10.2%7.2%2.3%
Mar 202642.1%39.1%9.7%7.2%1.8%
Apr 202641.8%39.6%9.6%7%2%
May 202637.7%47.1%8.1%5.4%1.7%
Jun 202638.4%47.1%8.7%4.6%1.1%
Jul 202641%44.5%9%4.4%1.1%
Aug 202642.8%42.7%9.6%3.8%1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.AdBlock

    42.8%

    moved from 2nd to 1st · 6.8K estimated branded searches · -11.7% vs prior month · +1.8 points

  2. 2.uBlock Origin

    42.7%

    moved from 1st to 2nd · 6.8K estimated branded searches · -18.8% vs prior month · -1.8 points

  3. 3.AdGuard

    9.6%

    held 3rd · 1.5K estimated branded searches · -9.5% vs prior month · +0.6 points

  4. 4.Adblock Plus

    3.8%

    held 4th · 610 estimated branded searches · -25.6% vs prior month · -0.5 points

  5. 5.Ghostery

    1%

    held 5th · 160 estimated branded searches · -23.8% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among ad blockers in New Zealand?

AdBlock and uBlock Origin share the highest estimated Share of Search among ad blockers in New Zealand, at 42.8% and 42.7% in August 2026.

New Zealand ad blockers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
AdBlock43.4% → 42.8%44.5%Nov 202537.7%May 20261st
uBlock Origin39.5% → 42.7%47.1%May 202635.8%Dec 20252nd
AdGuard9% → 9.6%11.5%Jan 20268.1%May 20263rd
Adblock Plus6.2% → 3.8%7.2%Feb 20263.8%Aug 20264th
Ghostery1.8% → 1%2.3%Feb 20261%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, AdBlock’s estimated Share of Search among ad blockers in New Zealand decreased from 43.4% to 42.8%.
  • Across the 11 months ending August 2026, uBlock Origin’s estimated Share of Search among ad blockers in New Zealand increased from 39.5% to 42.7%.
  • Across the 11 months ending August 2026, AdGuard’s estimated Share of Search among ad blockers in New Zealand increased from 9% to 9.6%.
  • Across the 11 months ending August 2026, Adblock Plus’ estimated Share of Search among ad blockers in New Zealand decreased from 6.2% to 3.8%.
  • Across the 11 months ending August 2026, Ghostery’s estimated Share of Search among ad blockers in New Zealand decreased from 1.8% to 1%.
  • Across the 11 months ending August 2026, AdBlock’s estimated Share of Search among ad blockers in New Zealand peaked at 44.5% in November 2025 and was lowest at 37.7% in May 2026.
  • Across the 11 months ending August 2026, uBlock Origin’s estimated Share of Search among ad blockers in New Zealand peaked at 47.1% in May 2026 and was lowest at 35.8% in December 2025.
  • Across the 11 months ending August 2026, AdGuard’s estimated Share of Search among ad blockers in New Zealand peaked at 11.5% in January 2026 and was lowest at 8.1% in May 2026.
  • Across the 11 months ending August 2026, Adblock Plus’ estimated Share of Search among ad blockers in New Zealand peaked at 7.2% in February 2026 and was lowest at 3.8% in August 2026.
  • Across the 11 months ending August 2026, Ghostery’s estimated Share of Search among ad blockers in New Zealand peaked at 2.3% in February 2026 and was lowest at 1% in August 2026.

How did search popularity change for New Zealand ad blockers in August 2026?

  1. In August 2026, AdBlock overtook uBlock Origin to take the highest estimated Share of Search among ad blockers in New Zealand, at 42.8%.

  2. In August 2026, AdGuard gained estimated Share of Search among ad blockers in New Zealand, from 9% to 9.6%.

  3. In August 2026, uBlock Origin lost estimated Share of Search among ad blockers in New Zealand, from 44.5% to 42.7%.

  4. In August 2026, Adblock Plus lost estimated Share of Search among ad blockers in New Zealand, from 4.4% to 3.8%.

  5. Ghostery’s estimated Share of Search among ad blockers in New Zealand has lost ground for 3 months in a row, from 1.7% to 1% in August 2026.

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