How popular isAdblock Plus in search?
In August 2026, there were an estimated 610 branded searches for Adblock Plus in New Zealand which is down 30.7% over the last 11 months. Adblock Plus holds 3.8% estimated Share of Search among New Zealand ad blockers and is ranked 4th of 5 competitors for search popularity.
AdBlock42.8%
uBlock Origin42.7%AdGuard9.6%
Adblock Plus3.8%
Ghostery1%
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Which ad blockers compete with Adblock Plus?
Share of Search by month for AdBlock, uBlock Origin, AdGuard, Adblock Plus. The figures are in the table below the chart.
View monthly share of search table
| Month | AdBlock | uBlock Origin | AdGuard | Adblock Plus | Ghostery |
|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 39.5% | 9% | 6.2% | 1.8% |
| Nov 2025 | 44.5% | 38.4% | 9.6% | 6% | 1.4% |
| Dec 2025 | 43.5% | 35.8% | 11.5% | 7.1% | 2.2% |
| Jan 2026 | 43% | 36.6% | 11.5% | 6.9% | 2% |
| Feb 2026 | 43.2% | 37.1% | 10.2% | 7.2% | 2.3% |
| Mar 2026 | 42.1% | 39.1% | 9.7% | 7.2% | 1.8% |
| Apr 2026 | 41.8% | 39.6% | 9.6% | 7% | 2% |
| May 2026 | 37.7% | 47.1% | 8.1% | 5.4% | 1.7% |
| Jun 2026 | 38.4% | 47.1% | 8.7% | 4.6% | 1.1% |
| Jul 2026 | 41% | 44.5% | 9% | 4.4% | 1.1% |
| Aug 2026 | 42.8% | 42.7% | 9.6% | 3.8% | 1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 42.8% | 6.8K | -11.7% | +1.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 42.7% | 6.8K | -18.8% | -1.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 9.6% | 1.5K | -9.5% | +0.6 points | |
| 4, held 4th | 3.8% | 610 | -25.6% | -0.5 points | |
| 5, held 5th | 1% | 160 | -23.8% | -0.1 points |
1.
42.8%
moved from 2nd to 1st · 6.8K estimated branded searches · -11.7% vs prior month · +1.8 points
42.7%
moved from 1st to 2nd · 6.8K estimated branded searches · -18.8% vs prior month · -1.8 points
3.
9.6%
held 3rd · 1.5K estimated branded searches · -9.5% vs prior month · +0.6 points
3.8%
held 4th · 610 estimated branded searches · -25.6% vs prior month · -0.5 points
5.
Ghostery1%
held 5th · 160 estimated branded searches · -23.8% vs prior month · -0.1 points
Compare search popularity between Adblock Plus and its closest rivals
How has branded search demand for Adblock Plus changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Adblock Plus in New Zealand fell from 880 to 610.
- Across the 11 months ending August 2026, Adblock Plus’ estimated Share of Search among ad blockers in New Zealand decreased from 6.2% to 3.8%.
- Across the 11 months ending August 2026, Adblock Plus’ estimated Share of Search among ad blockers in New Zealand peaked at 7.2% in February 2026 and was lowest at 3.8% in August 2026.
How did search popularity change for New Zealand ad blockers in August 2026?
5 changes
In August 2026, AdBlock overtook uBlock Origin to take the highest estimated Share of Search among ad blockers in New Zealand, at 42.8%.
In August 2026, AdGuard gained estimated Share of Search among ad blockers in New Zealand, from 9% to 9.6%.
In August 2026, uBlock Origin lost estimated Share of Search among ad blockers in New Zealand, from 44.5% to 42.7%.
In August 2026, Adblock Plus lost estimated Share of Search among ad blockers in New Zealand, from 4.4% to 3.8%.
Ghostery’s estimated Share of Search among ad blockers in New Zealand has lost ground for 3 months in a row, from 1.7% to 1% in August 2026.
How is Adblock Plus measured?
Brandwave collects information about searches that people make online using Adblock Plus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- adblock plus browser extension
- adblock plus chrome
- adblock plus for chromebook
- adblockplus
- adblockplus ad blocker
- adblockplus org
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Is Adblock Plus your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.