Adblock Plus vs AdGuard:Which is more popular by branded search in New Zealand?
In August 2026, AdGuard had more branded searches than Adblock Plus among ad blockers in New Zealand. AdGuard was estimated to have 1.5K branded searches compared to Adblock Plus’ 610, and held a 9.6% Share of Search versus Adblock Plus’ 3.8%.
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Which is more popular in search, Adblock Plus or AdGuard?
Compare the ad blocking and tracker blocking tools New Zealanders browse with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AdGuard, Adblock Plus. The figures are in the table below the chart.
View monthly share of search table
| Month | AdBlock | uBlock Origin | AdGuard | Adblock Plus | Ghostery |
|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 39.5% | 9% | 6.2% | 1.8% |
| Nov 2025 | 44.5% | 38.4% | 9.6% | 6% | 1.4% |
| Dec 2025 | 43.5% | 35.8% | 11.5% | 7.1% | 2.2% |
| Jan 2026 | 43% | 36.6% | 11.5% | 6.9% | 2% |
| Feb 2026 | 43.2% | 37.1% | 10.2% | 7.2% | 2.3% |
| Mar 2026 | 42.1% | 39.1% | 9.7% | 7.2% | 1.8% |
| Apr 2026 | 41.8% | 39.6% | 9.6% | 7% | 2% |
| May 2026 | 37.7% | 47.1% | 8.1% | 5.4% | 1.7% |
| Jun 2026 | 38.4% | 47.1% | 8.7% | 4.6% | 1.1% |
| Jul 2026 | 41% | 44.5% | 9% | 4.4% | 1.1% |
| Aug 2026 | 42.8% | 42.7% | 9.6% | 3.8% | 1% |
| Sep 2026 | — | — | — | — | — |
How has the Adblock Plus and AdGuard comparison changed over the last 12 months?
3 findings
- AdGuard was ahead of Adblock Plus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adblock Plus’ estimated Share of Search among ad blockers in New Zealand moved from 6.2% to 3.8%, and its estimated monthly branded searches moved from 880 to 610.
- Across the 11 months ending August 2026, AdGuard’s estimated Share of Search among ad blockers in New Zealand moved from 9% to 9.6%, and its estimated monthly branded searches moved from 1.3K to 1.5K.
How did search popularity change for New Zealand ad blockers in August 2026?
2 changes
In August 2026, AdGuard gained estimated Share of Search among ad blockers in New Zealand, from 9% to 9.6%.
In August 2026, Adblock Plus lost estimated Share of Search among ad blockers in New Zealand, from 4.4% to 3.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Adblock Plus’ and AdGuard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adblock Plus
6 branded search terms
- adblock plus browser extension
- adblock plus chrome
- adblock plus for chromebook
- adblockplus
- adblockplus ad blocker
- adblockplus org
AdGuard
9 branded search terms
- adguard
- adguard ad blocker
- adguard ad blocker android
- adguard adblocker
- adguard android
- adguard chrome
- adguard com
- adguard extension
- adguard home
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.