How popular isAdBlock in search?
In August 2026, there were an estimated 6.8K branded searches for AdBlock in New Zealand which is up 10% over the last 11 months. AdBlock holds 42.8% estimated Share of Search among New Zealand ad blockers and is ranked 1st of 5 competitors for search popularity.
AdBlock42.8%
uBlock Origin42.7%AdGuard9.6%
Adblock Plus3.8%
Ghostery1%
Follow AdBlock and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which ad blockers compete with AdBlock?
Share of Search by month for AdBlock, uBlock Origin, AdGuard, Adblock Plus. The figures are in the table below the chart.
View monthly share of search table
| Month | AdBlock | uBlock Origin | AdGuard | Adblock Plus | Ghostery |
|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 39.5% | 9% | 6.2% | 1.8% |
| Nov 2025 | 44.5% | 38.4% | 9.6% | 6% | 1.4% |
| Dec 2025 | 43.5% | 35.8% | 11.5% | 7.1% | 2.2% |
| Jan 2026 | 43% | 36.6% | 11.5% | 6.9% | 2% |
| Feb 2026 | 43.2% | 37.1% | 10.2% | 7.2% | 2.3% |
| Mar 2026 | 42.1% | 39.1% | 9.7% | 7.2% | 1.8% |
| Apr 2026 | 41.8% | 39.6% | 9.6% | 7% | 2% |
| May 2026 | 37.7% | 47.1% | 8.1% | 5.4% | 1.7% |
| Jun 2026 | 38.4% | 47.1% | 8.7% | 4.6% | 1.1% |
| Jul 2026 | 41% | 44.5% | 9% | 4.4% | 1.1% |
| Aug 2026 | 42.8% | 42.7% | 9.6% | 3.8% | 1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 42.8% | 6.8K | -11.7% | +1.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 42.7% | 6.8K | -18.8% | -1.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 9.6% | 1.5K | -9.5% | +0.6 points | |
| 4, held 4th | 3.8% | 610 | -25.6% | -0.5 points | |
| 5, held 5th | 1% | 160 | -23.8% | -0.1 points |
1.
42.8%
moved from 2nd to 1st · 6.8K estimated branded searches · -11.7% vs prior month · +1.8 points
42.7%
moved from 1st to 2nd · 6.8K estimated branded searches · -18.8% vs prior month · -1.8 points
3.
9.6%
held 3rd · 1.5K estimated branded searches · -9.5% vs prior month · +0.6 points
3.8%
held 4th · 610 estimated branded searches · -25.6% vs prior month · -0.5 points
5.
Ghostery1%
held 5th · 160 estimated branded searches · -23.8% vs prior month · -0.1 points
Compare search popularity between AdBlock and its closest rivals
How has branded search demand for AdBlock changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for AdBlock in New Zealand rose from 6.2K to 6.8K.
- Across the 11 months ending August 2026, AdBlock’s estimated Share of Search among ad blockers in New Zealand decreased from 43.4% to 42.8%.
- Across the 11 months ending August 2026, AdBlock’s estimated Share of Search among ad blockers in New Zealand peaked at 44.5% in November 2025 and was lowest at 37.7% in May 2026.
How did search popularity change for New Zealand ad blockers in August 2026?
5 changes
In August 2026, AdBlock overtook uBlock Origin to take the highest estimated Share of Search among ad blockers in New Zealand, at 42.8%.
In August 2026, AdGuard gained estimated Share of Search among ad blockers in New Zealand, from 9% to 9.6%.
In August 2026, uBlock Origin lost estimated Share of Search among ad blockers in New Zealand, from 44.5% to 42.7%.
In August 2026, Adblock Plus lost estimated Share of Search among ad blockers in New Zealand, from 4.4% to 3.8%.
Ghostery’s estimated Share of Search among ad blockers in New Zealand has lost ground for 3 months in a row, from 1.7% to 1% in August 2026.
How is AdBlock measured?
Brandwave collects information about searches that people make online using AdBlock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
13 branded search terms
- adblock
- adblock ad blocker
- adblock adblock
- adblock block ads
- adblock browser extension
- adblock chrome
- adblock chrome extension
- adblock ext
- adblock u origin
- foxfire adblock
- total adblock
- total adblock ad blocker
- twitch adblock
Do you work for AdBlock? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is AdBlock your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.