AdBlock vs Ghostery:Which is more popular by branded search in New Zealand?
In August 2026, AdBlock had more branded searches than Ghostery among ad blockers in New Zealand. AdBlock was estimated to have 6.8K branded searches compared to Ghostery’s 160, and held a 42.8% Share of Search versus Ghostery’s 1%.
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Which is more popular in search, AdBlock or Ghostery?
Compare the ad blocking and tracker blocking tools New Zealanders browse with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AdBlock, Ghostery. The figures are in the table below the chart.
View monthly share of search table
| Month | AdBlock | uBlock Origin | AdGuard | Adblock Plus | Ghostery |
|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 39.5% | 9% | 6.2% | 1.8% |
| Nov 2025 | 44.5% | 38.4% | 9.6% | 6% | 1.4% |
| Dec 2025 | 43.5% | 35.8% | 11.5% | 7.1% | 2.2% |
| Jan 2026 | 43% | 36.6% | 11.5% | 6.9% | 2% |
| Feb 2026 | 43.2% | 37.1% | 10.2% | 7.2% | 2.3% |
| Mar 2026 | 42.1% | 39.1% | 9.7% | 7.2% | 1.8% |
| Apr 2026 | 41.8% | 39.6% | 9.6% | 7% | 2% |
| May 2026 | 37.7% | 47.1% | 8.1% | 5.4% | 1.7% |
| Jun 2026 | 38.4% | 47.1% | 8.7% | 4.6% | 1.1% |
| Jul 2026 | 41% | 44.5% | 9% | 4.4% | 1.1% |
| Aug 2026 | 42.8% | 42.7% | 9.6% | 3.8% | 1% |
| Sep 2026 | — | — | — | — | — |
How has the AdBlock and Ghostery comparison changed over the last 12 months?
3 findings
- AdBlock was ahead of Ghostery in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AdBlock’s estimated Share of Search among ad blockers in New Zealand moved from 43.4% to 42.8%, and its estimated monthly branded searches moved from 6.2K to 6.8K.
- Across the 11 months ending August 2026, Ghostery’s estimated Share of Search among ad blockers in New Zealand moved from 1.8% to 1%, and its estimated monthly branded searches moved from 260 to 160.
How did search popularity change for New Zealand ad blockers in August 2026?
2 changes
In August 2026, AdBlock overtook uBlock Origin to take the highest estimated Share of Search among ad blockers in New Zealand, at 42.8%.
Ghostery’s estimated Share of Search among ad blockers in New Zealand has lost ground for 3 months in a row, from 1.7% to 1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AdBlock’s and Ghostery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AdBlock
13 branded search terms
- adblock
- adblock ad blocker
- adblock adblock
- adblock block ads
- adblock browser extension
- adblock chrome
- adblock chrome extension
- adblock ext
- adblock u origin
- foxfire adblock
- total adblock
- total adblock ad blocker
- twitch adblock
Ghostery
3 branded search terms
- ghostery
- ghostery block ads
- ghostery com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.