AdBlock vs uBlock Origin:Which is more popular by branded search in New Zealand?
In August 2026, AdBlock and uBlock Origin were level on Share of Search among ad blockers in New Zealand, with an estimated 6.8K branded searches each, at 42.8% and 42.7% estimated Share of Search.
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Which is more popular in search, AdBlock or uBlock Origin?
Compare the ad blocking and tracker blocking tools New Zealanders browse with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AdBlock, uBlock Origin. The figures are in the table below the chart.
View monthly share of search table
| Month | AdBlock | uBlock Origin | AdGuard | Adblock Plus | Ghostery |
|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 39.5% | 9% | 6.2% | 1.8% |
| Nov 2025 | 44.5% | 38.4% | 9.6% | 6% | 1.4% |
| Dec 2025 | 43.5% | 35.8% | 11.5% | 7.1% | 2.2% |
| Jan 2026 | 43% | 36.6% | 11.5% | 6.9% | 2% |
| Feb 2026 | 43.2% | 37.1% | 10.2% | 7.2% | 2.3% |
| Mar 2026 | 42.1% | 39.1% | 9.7% | 7.2% | 1.8% |
| Apr 2026 | 41.8% | 39.6% | 9.6% | 7% | 2% |
| May 2026 | 37.7% | 47.1% | 8.1% | 5.4% | 1.7% |
| Jun 2026 | 38.4% | 47.1% | 8.7% | 4.6% | 1.1% |
| Jul 2026 | 41% | 44.5% | 9% | 4.4% | 1.1% |
| Aug 2026 | 42.8% | 42.7% | 9.6% | 3.8% | 1% |
| Sep 2026 | — | — | — | — | — |
How has the AdBlock and uBlock Origin comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: uBlock Origin took it in May 2026, AdBlock took it in August 2026.
- Across the 11 months ending August 2026, AdBlock’s estimated Share of Search among ad blockers in New Zealand moved from 43.4% to 42.8%, and its estimated monthly branded searches moved from 6.2K to 6.8K.
- Across the 11 months ending August 2026, uBlock Origin’s estimated Share of Search among ad blockers in New Zealand moved from 39.5% to 42.7%, and its estimated monthly branded searches moved from 5.6K to 6.8K.
How did search popularity change for New Zealand ad blockers in August 2026?
2 changes
In August 2026, AdBlock overtook uBlock Origin to take the highest estimated Share of Search among ad blockers in New Zealand, at 42.8%.
In August 2026, uBlock Origin lost estimated Share of Search among ad blockers in New Zealand, from 44.5% to 42.7%.
How each brand is measured
Brandwave collects information about searches that people make online using AdBlock’s and uBlock Origin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AdBlock
13 branded search terms
- adblock
- adblock ad blocker
- adblock adblock
- adblock block ads
- adblock browser extension
- adblock chrome
- adblock chrome extension
- adblock ext
- adblock u origin
- foxfire adblock
- total adblock
- total adblock ad blocker
- twitch adblock
uBlock Origin
11 branded search terms
- chrome extension ublock
- ublock
- ublock addon chrome
- ublock origin
- ublock origin adblocker
- ublock origin block ads
- ublock origin browser extension
- ublock origin mozilla
- ublockorigin
- ublockorigin ad blocker
- ublockorigin com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.