Adblock Plus vs Ghostery:Which is more popular by branded search in New Zealand?
In August 2026, Adblock Plus had more branded searches than Ghostery among ad blockers in New Zealand. Adblock Plus was estimated to have 610 branded searches compared to Ghostery’s 160, and held a 3.8% Share of Search versus Ghostery’s 1%.
Follow Adblock Plus vs Ghostery and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Adblock Plus or Ghostery?
Compare the ad blocking and tracker blocking tools New Zealanders browse with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adblock Plus, Ghostery. The figures are in the table below the chart.
View monthly share of search table
| Month | AdBlock | uBlock Origin | AdGuard | Adblock Plus | Ghostery |
|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 39.5% | 9% | 6.2% | 1.8% |
| Nov 2025 | 44.5% | 38.4% | 9.6% | 6% | 1.4% |
| Dec 2025 | 43.5% | 35.8% | 11.5% | 7.1% | 2.2% |
| Jan 2026 | 43% | 36.6% | 11.5% | 6.9% | 2% |
| Feb 2026 | 43.2% | 37.1% | 10.2% | 7.2% | 2.3% |
| Mar 2026 | 42.1% | 39.1% | 9.7% | 7.2% | 1.8% |
| Apr 2026 | 41.8% | 39.6% | 9.6% | 7% | 2% |
| May 2026 | 37.7% | 47.1% | 8.1% | 5.4% | 1.7% |
| Jun 2026 | 38.4% | 47.1% | 8.7% | 4.6% | 1.1% |
| Jul 2026 | 41% | 44.5% | 9% | 4.4% | 1.1% |
| Aug 2026 | 42.8% | 42.7% | 9.6% | 3.8% | 1% |
| Sep 2026 | — | — | — | — | — |
How has the Adblock Plus and Ghostery comparison changed over the last 12 months?
3 findings
- Adblock Plus was ahead of Ghostery in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adblock Plus’ estimated Share of Search among ad blockers in New Zealand moved from 6.2% to 3.8%, and its estimated monthly branded searches moved from 880 to 610.
- Across the 11 months ending August 2026, Ghostery’s estimated Share of Search among ad blockers in New Zealand moved from 1.8% to 1%, and its estimated monthly branded searches moved from 260 to 160.
How did search popularity change for New Zealand ad blockers in August 2026?
2 changes
In August 2026, Adblock Plus lost estimated Share of Search among ad blockers in New Zealand, from 4.4% to 3.8%.
Ghostery’s estimated Share of Search among ad blockers in New Zealand has lost ground for 3 months in a row, from 1.7% to 1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Adblock Plus’ and Ghostery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adblock Plus
6 branded search terms
- adblock plus browser extension
- adblock plus chrome
- adblock plus for chromebook
- adblockplus
- adblockplus ad blocker
- adblockplus org
Ghostery
3 branded search terms
- ghostery
- ghostery block ads
- ghostery com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.