Brandwave

Lululemon vs Under Armour:Which is more popular?

In September 2026, Lululemon had more branded searches than Under Armour among activewear brands in New Zealand. Lululemon had about 80,600 branded searches, while Under Armour had 8,430. Lululemon made up 47.4% of all activewear brand searches we track, and Under Armour accounted for 5%. When we asked ChatGPT and Google AI Overviews about activewear brands, Lululemon appeared in all five answers and Under Armour in three. Lululemon was mentioned before Under Armour in four out of five answers.

Among activewear brands in New Zealand in September 2026

Who do people search for more?

Lululemon, about 10 searches for every 1 for Under Armour

Lululemon 80.6K searchesUnder Armour 8.4K searches

Who does AI mention more?

Lululemon, mentioned in every answer we collected

Lululemon in 5 of 5Under Armour in 3 of 5

Who does AI recommend more?

Lululemon, named ahead of Under Armour in 4 of 5 answers

Lululemon first in 4Under Armour first in 1

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Top activewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lululemon appeared in all five answers. Under Armour was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Lululemon was listed before Under Armour in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lululemon1st
  2. Lorna Jane2nd
  3. Nimble3rd
  4. LSKD4th
  5. Under Armour5th
  6. Gymshark6th
  7. Alo Yoga7th
  8. Stax–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lorna Jane3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gymshark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Under Armour3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LSKD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nimble2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alo Yoga1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about activewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Lululemon or Under Armour more popular in search?

This chart shows how often people search Google for Lululemon and Under Armour by name. Each line represents a brand's share of searches for all eight activewear brands we track, month by month, from searches in New Zealand.

Lululemon and Under Armour among activewear brands in New Zealand, by month

Share of searches by month for Lululemon, Under Armour. The figures are in the table below the chart.

View monthly share of searches table
MonthLululemonLSKDLorna JaneGymsharkAlo YogaUnder ArmourNimbleStax
Oct 202552.3%17.6%11.6%9.3%4.1%4.7%0.38%0.06%
Nov 202546.8%24%10.4%11.5%3.4%3.6%0.32%0.07%
Dec 202559.4%13.8%10.7%8%3.2%4.6%0.2%0.05%
Jan 202650.1%17%11%12%4.9%4.6%0.3%0.07%
Feb 202659.5%13.8%10.7%8.2%3.9%3.6%0.24%0.07%
Mar 202650.2%17%13.3%10.5%4.8%3.7%0.51%0.1%
Apr 202648.7%16.4%15.4%9.9%4.6%4.2%0.64%0.12%
May 202643.3%26.4%13.6%7.3%4.8%3.7%0.7%0.08%
Jun 202649%16.3%14.7%9.8%4.7%4.2%0.79%0.53%
Jul 202644.3%14.9%17.7%11.3%5.4%5.5%0.48%0.53%
Aug 202649.7%16.9%13.9%8.4%5.8%4.8%0.3%0.13%
Sep 202647.4%19.4%12.7%9.5%5.6%5%0.35%0.09%

How has the Lululemon and Under Armour comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand activewear brands in September 2026?

1 change

  1. In September 2026, Lululemon lost share of searches among activewear brands in New Zealand, from 49.7% to 47.4%.

How are branded searches counted?

37 search terms

Brandwave collects information about searches that people make online using Lululemon’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lululemon

17 branded search terms

  • lululemon
  • lululemon activewear
  • lululemon align
  • lululemon america
  • lululemon flared leggings
  • lululemon gym
  • lululemon leggings
  • lululemon mat
  • lululemon outlet
  • lululemon pants
  • lululemon running shorts
  • lululemon sale
  • lululemon scuba
  • lululemon shorts
  • lululemon tights
  • lululemon tops
  • lululemon yoga pants

Under Armour

20 branded search terms

  • pants under armour
  • under armour
  • under armour apparel
  • under armour caps
  • under armour gym
  • under armour heatgear
  • under armour leggings
  • under armour outlet
  • under armour sale
  • under armour shorts
  • under armour slides
  • under armour tights
  • under armour underwear
  • under armour westgate
  • underarmour
  • underarmour compression
  • underarmour gym
  • underarmour hovr
  • underarmour leggings
  • underarmour tights

How the Brand Demand Index is measured

Other head-to-heads among activewear brands

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