3D texture and asset libraries in New Zealand:Which are most popular?

Name: 3D texture and asset libraries in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Poly Haven was the most searched 3D texture and asset library in New Zealand, accounting for 52.9% of all searches among the eight libraries tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Poly Haven and Quixel Megascans showed up in every answer. Poly Haven was recommended most often, coming first in three out of four responses.

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Top 3D texture and asset libraries in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Poly Haven and Quixel Megascans appeared every time. Poly Haven was recommended most often, coming first in three out of four answers. Fab was second, and ambientCG was third. CGAxis, which ranked eighth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Poly Haven	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Quixel Megascans	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
ambientCG	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Fab	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Poliigon	Named in 1 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	2 of 4
Synty Studios	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Textures.com	Named in 1 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	2 of 4
CGAxis	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Poly Haven4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Quixel Megascans4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
ambientCG3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Fab3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Poliigon2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Synty Studios2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Textures.com2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
CGAxis0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about 3D texture and asset libraries

4 answers

Asked ChatGPT
“Which 3D texture and asset library should I use in New Zealand?”
Asked ChatGPT
“What are the best 3D texture and asset libraries in New Zealand?”
1. 1Poly Haven
2. 2Fab
3. 3Quixel Megascans
4. 4ambientCG
5. 5Poliigon
6. 6Synty Studios
7. 7Textures.com
Asked ChatGPT
“What's the best 3D texture and asset library in New Zealand for game art assets?”
1. 1Fab
2. 2Poly Haven
3. 3Synty Studios
4. 4ambientCG
5. 5Quixel Megascans
Searched Google, AI Overview
“3d texture library”
Searched Google, AI Overview
“pbr texture library”
Google showed no AI Overview for this search.

Not named in any answer:

CGAxis

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which 3D texture and asset libraries do people search for most?

This chart shows how often people search Google for each 3D texture and asset library by name. Each line represents a brand's share of searches for all eight 3D texture and asset libraries we track, month by month, from searches in New Zealand.

Share of searches among 3D texture and asset libraries in New Zealand, by month

Month	Poly Haven	Poliigon	ambientCG	Synty Studios	Fab	Textures.com	Quixel Megascans	CGAxis
Nov 2025	45.5%	22.1%	6.5%	14.3%	3.9%	2.6%	3.9%	1.3%
Dec 2025	44.2%	21.2%	5.8%	11.5%	5.8%	1.9%	7.7%	1.9%
Jan 2026	43.8%	21.9%	4.7%	12.5%	6.3%	3.1%	6.3%	1.6%
Feb 2026	58.1%	12.2%	9.5%	9.5%	2.7%	4.1%	2.7%	1.4%
Mar 2026	58.6%	12.6%	8.1%	10.8%	3.6%	2.7%	2.7%	0.9%
Apr 2026	53.4%	12.5%	8%	14.8%	3.4%	2.3%	4.5%	1.1%
May 2026	58.7%	17.4%	7.4%	8.3%	2.5%	2.5%	2.5%	0.83%
Jun 2026	57.1%	15.2%	8%	11.6%	3.6%	1.8%	1.8%	0.89%
Jul 2026	59.1%	10%	8.2%	12.7%	4.5%	1.8%	2.7%	0.91%
Aug 2026	57.7%	12.6%	9.9%	9%	3.6%	2.7%	3.6%	0.9%
Sep 2026	55.8%	10.6%	13.5%	11.5%	2.9%	2.9%	1.9%	0.96%
Oct 2026	52.9%	14%	11.6%	10.7%	4.1%	3.3%	2.5%	0.83%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Poly Haven	52.9%	640	+10.3%	-2.9 points
2, moved from 4th to 2nd	Poliigon	14%	170	+54.5%	+3.5 pointsmoved from 4th to 2nd
3, moved from 2nd to 3rd	ambientCG	11.6%	140	0%	-1.9 pointsmoved from 2nd to 3rd
4, moved from 3rd to 4th	Synty Studios	10.7%	130	+8.3%	-0.8 pointsmoved from 3rd to 4th
5, held 5th	Fab Epic Games	4.1%	50	+66.7%	+1.2 points
6, held 6th	Textures.com	3.3%	40	+33.3%	+0.4 points
7, held 7th	Quixel Megascans Epic Games	2.5%	30	+50%	+0.6 points
8, held 8th	CGAxis	0.83%	10	0%	-0.1 points

1.Poly Haven
52.9%
Held 1st. 640 estimated branded searches, +10.3% vs prior month. Share -2.9 points.
2.Poliigon
14%
Moved from 4th to 2nd. 170 estimated branded searches, +54.5% vs prior month. Share +3.5 points.
3.ambientCG
11.6%
Moved from 2nd to 3rd. 140 estimated branded searches, 0% vs prior month. Share -1.9 points.
4.Synty Studios
10.7%
Moved from 3rd to 4th. 130 estimated branded searches, +8.3% vs prior month. Share -0.8 points.
5.Fab
4.1%
Held 5th. 50 estimated branded searches, +66.7% vs prior month. Share +1.2 points.
6.Textures.com
3.3%
Held 6th. 40 estimated branded searches, +33.3% vs prior month. Share +0.4 points.
7.Quixel Megascans
2.5%
Held 7th. 30 estimated branded searches, +50% vs prior month. Share +0.6 points.
8.CGAxis
0.83%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.

Which brand is most popular in search among 3D texture and asset libraries in New Zealand?

8 brands

In October 2026, Poly Haven was the most searched among 3D texture and asset libraries in New Zealand, with an estimated 640 branded searches, 52.9% of all searches for the eight tracked by the Brandwave Brand Demand Index. Poliigon is in 2nd place, 38.8 percentage points behind at 14%.

New Zealand 3D texture and asset libraries, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Poly Haven	45.5% → 52.9%	59.1%Jul 2026	43.8%Jan 2026	1st
Poliigon	22.1% → 14%	22.1%Nov 2025	10%Jul 2026	2nd
ambientCG	6.5% → 11.6%	13.5%Sep 2026	4.7%Jan 2026	4th → 3rd
Synty Studios	14.3% → 10.7%	14.8%Apr 2026	8.3%May 2026	3rd → 4th
Fab	3.9% → 4.1%	6.3%Jan 2026	2.5%May 2026	5th
Textures.com	2.6% → 3.3%	4.1%Feb 2026	1.8%Jun 2026	7th → 6th
Quixel Megascans	3.9% → 2.5%	7.7%Dec 2025	1.8%Jun 2026	6th → 7th
CGAxis	1.3% → 0.83%	1.9%Dec 2025	0.83%May 2026	8th

Each finding as a sentence

Across the 12 months ending October 2026, Poly Haven’s share of searches among 3D texture and asset libraries in New Zealand increased from 45.5% to 52.9%.
Across the 12 months ending October 2026, Poliigon’s share of searches among 3D texture and asset libraries in New Zealand decreased from 22.1% to 14%.
Across the 12 months ending October 2026, ambientCG’s share of searches among 3D texture and asset libraries in New Zealand increased from 6.5% to 11.6%.
Across the 12 months ending October 2026, Synty Studios’ share of searches among 3D texture and asset libraries in New Zealand decreased from 14.3% to 10.7%.
Across the 12 months ending October 2026, Textures.com’s share of searches among 3D texture and asset libraries in New Zealand increased from 2.6% to 3.3%.
Across the 12 months ending October 2026, Quixel Megascans’ share of searches among 3D texture and asset libraries in New Zealand decreased from 3.9% to 2.5%.
Across the 12 months ending October 2026, Poly Haven’s share of searches among 3D texture and asset libraries in New Zealand peaked at 59.1% in July 2026 and was lowest at 43.8% in January 2026.
Across the 12 months ending October 2026, Poliigon’s share of searches among 3D texture and asset libraries in New Zealand peaked at 22.1% in November 2025 and was lowest at 10% in July 2026.
Across the 12 months ending October 2026, ambientCG’s share of searches among 3D texture and asset libraries in New Zealand peaked at 13.5% in September 2026 and was lowest at 4.7% in January 2026.
Across the 12 months ending October 2026, Synty Studios’ share of searches among 3D texture and asset libraries in New Zealand peaked at 14.8% in April 2026 and was lowest at 8.3% in May 2026.
Across the 12 months ending October 2026, Fab’s share of searches among 3D texture and asset libraries in New Zealand peaked at 6.3% in January 2026 and was lowest at 2.5% in May 2026.
Across the 12 months ending October 2026, Textures.com’s share of searches among 3D texture and asset libraries in New Zealand peaked at 4.1% in February 2026 and was lowest at 1.8% in June 2026.
Across the 12 months ending October 2026, Quixel Megascans’ share of searches among 3D texture and asset libraries in New Zealand peaked at 7.7% in December 2025 and was lowest at 1.8% in June 2026.
Across the 12 months ending October 2026, CGAxis’ share of searches among 3D texture and asset libraries in New Zealand peaked at 1.9% in December 2025 and was lowest at 0.83% in May 2026.
Across the 12 months ending October 2026, ambientCG rose from 4th to 3rd among 3D texture and asset libraries in New Zealand.
Across the 12 months ending October 2026, Synty Studios fell from 3rd to 4th among 3D texture and asset libraries in New Zealand.
Across the 12 months ending October 2026, Textures.com rose from 7th to 6th among 3D texture and asset libraries in New Zealand.
Across the 12 months ending October 2026, Quixel Megascans fell from 6th to 7th among 3D texture and asset libraries in New Zealand.
Across the 12 months ending October 2026, Fab and CGAxis held steady: their share of searches among 3D texture and asset libraries in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand 3D texture and asset libraries in October 2026?

7 changes

In October 2026, Poliigon overtook ambientCG and Synty Studios to rank 2nd among 3D texture and asset libraries in New Zealand, with 14% of the searches.
In October 2026, Fab gained share of searches among 3D texture and asset libraries in New Zealand, from 2.9% to 4.1%.
In October 2026, Quixel Megascans gained share of searches among 3D texture and asset libraries in New Zealand, from 1.9% to 2.5%.
In October 2026, Poly Haven lost share of searches among 3D texture and asset libraries in New Zealand, from 55.8% to 52.9%.
In October 2026, ambientCG lost share of searches among 3D texture and asset libraries in New Zealand, from 13.5% to 11.6%.
In October 2026, Synty Studios lost share of searches among 3D texture and asset libraries in New Zealand, from 11.5% to 10.7%.
Textures.com’s share of searches among 3D texture and asset libraries in New Zealand has gained ground for 3 months in a row, from 1.8% to 3.3% in October 2026.

How are branded searches counted for 3D texture and asset libraries?

13 search terms

Each brand's share of searches among 3D texture and asset libraries comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.