How popular isFab?
In October 2026, people searched for Fab by name about 50 times in New Zealand, a 66.7% increase from the previous year. These searches made up 4.1% of all New Zealand 3D texture and asset library searches, placing Fab fifth out of eight libraries. When we asked both ChatGPT and Google AI Overviews about 3D texture and asset libraries, Fab appeared in three of the four answers and was the second most recommended of the eight.
Fab is the fifth most searched of 8 competitors and the second most recommended in the AI answers we collected.
Poly HavenShare of searches 52.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
PoliigonShare of searches 14%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
ambientCGShare of searches 11.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
Synty StudiosShare of searches 10.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
FabShare of searches 4.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top 3D texture and asset libraries in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Fab was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Fab is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Poly Haven1st
- Fab2nd
- ambientCG3rd
Quixel Megascans4th- Synty Studios5th
- Poliigon6th
Textures.com7th
CGAxis–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Poly Haven4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Quixel Megascans4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ambientCG3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Fab3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Poliigon2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Synty Studios2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Textures.com2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- CGAxis0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about 3D texture and asset libraries
4 answers
Asked ChatGPT
“Which 3D texture and asset library should I use in New Zealand?”
Asked ChatGPT
“What are the best 3D texture and asset libraries in New Zealand?”
Asked ChatGPT
“What's the best 3D texture and asset library in New Zealand for game art assets?”
Searched Google, AI Overview
“3d texture library”
Searched Google, AI Overview
“pbr texture library”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
How often do people search for Fab compared with other New Zealand 3D texture and asset libraries?
Share of searches by month for Poly Haven, Poliigon, ambientCG, Synty Studios, Fab, Textures.com, Quixel Megascans. The figures are in the table below the chart.
View monthly share of searches table
| Month | Poly Haven | Poliigon | ambientCG | Synty Studios | Fab | Textures.com | Quixel Megascans | CGAxis |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 45.5% | 22.1% | 6.5% | 14.3% | 3.9% | 2.6% | 3.9% | 1.3% |
| Dec 2025 | 44.2% | 21.2% | 5.8% | 11.5% | 5.8% | 1.9% | 7.7% | 1.9% |
| Jan 2026 | 43.8% | 21.9% | 4.7% | 12.5% | 6.3% | 3.1% | 6.3% | 1.6% |
| Feb 2026 | 58.1% | 12.2% | 9.5% | 9.5% | 2.7% | 4.1% | 2.7% | 1.4% |
| Mar 2026 | 58.6% | 12.6% | 8.1% | 10.8% | 3.6% | 2.7% | 2.7% | 0.9% |
| Apr 2026 | 53.4% | 12.5% | 8% | 14.8% | 3.4% | 2.3% | 4.5% | 1.1% |
| May 2026 | 58.7% | 17.4% | 7.4% | 8.3% | 2.5% | 2.5% | 2.5% | 0.83% |
| Jun 2026 | 57.1% | 15.2% | 8% | 11.6% | 3.6% | 1.8% | 1.8% | 0.89% |
| Jul 2026 | 59.1% | 10% | 8.2% | 12.7% | 4.5% | 1.8% | 2.7% | 0.91% |
| Aug 2026 | 57.7% | 12.6% | 9.9% | 9% | 3.6% | 2.7% | 3.6% | 0.9% |
| Sep 2026 | 55.8% | 10.6% | 13.5% | 11.5% | 2.9% | 2.9% | 1.9% | 0.96% |
| Oct 2026 | 52.9% | 14% | 11.6% | 10.7% | 4.1% | 3.3% | 2.5% | 0.83% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.9% | 640 | +10.3% | -2.9 points | |
| 2, moved from 4th to 2nd | 14% | 170 | +54.5% | +3.5 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 11.6% | 140 | 0% | -1.9 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 10.7% | 130 | +8.3% | -0.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.1% | 50 | +66.7% | +1.2 points | |
| 6, held 6th | 3.3% | 40 | +33.3% | +0.4 points | |
| 7, held 7th | 2.5% | 30 | +50% | +0.6 points | |
| 8, held 8th | 0.83% | 10 | 0% | -0.1 points |
52.9%
Held 1st. 640 estimated branded searches, +10.3% vs prior month. Share -2.9 points.
2.
Poliigon14%
Moved from 4th to 2nd. 170 estimated branded searches, +54.5% vs prior month. Share +3.5 points.
11.6%
Moved from 2nd to 3rd. 140 estimated branded searches, 0% vs prior month. Share -1.9 points.
10.7%
Moved from 3rd to 4th. 130 estimated branded searches, +8.3% vs prior month. Share -0.8 points.
5.
Fab4.1%
Held 5th. 50 estimated branded searches, +66.7% vs prior month. Share +1.2 points.
3.3%
Held 6th. 40 estimated branded searches, +33.3% vs prior month. Share +0.4 points.
2.5%
Held 7th. 30 estimated branded searches, +50% vs prior month. Share +0.6 points.
8.
CGAxis0.83%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare popularity between Fab and its closest rivals
Every comparison with Fab
7 comparisons
How has branded search demand for Fab changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Fab in New Zealand rose from 30 to 50.
- Across the 12 months ending October 2026, Fab’s share of searches among 3D texture and asset libraries in New Zealand peaked at 6.3% in January 2026 and was lowest at 2.5% in May 2026.
How did search popularity change for New Zealand 3D texture and asset libraries in October 2026?
6 changes
In October 2026, Poliigon overtook ambientCG and Synty Studios to rank 2nd among 3D texture and asset libraries in New Zealand, with 14% of the searches.
In October 2026, Fab gained share of searches among 3D texture and asset libraries in New Zealand, from 2.9% to 4.1%.
In October 2026, Quixel Megascans gained share of searches among 3D texture and asset libraries in New Zealand, from 1.9% to 2.5%.
In October 2026, Poly Haven lost share of searches among 3D texture and asset libraries in New Zealand, from 55.8% to 52.9%.
In October 2026, ambientCG lost share of searches among 3D texture and asset libraries in New Zealand, from 13.5% to 11.6%.
In October 2026, Synty Studios lost share of searches among 3D texture and asset libraries in New Zealand, from 11.5% to 10.7%.
How are Fab’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fab’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- fab epic
- fab marketplace
- fab.com
Who owns Fab?
Fab is owned by 
Epic Games. Brandwave also tracks Quixel Megascans and 
Fortnite, owned by the same company, in New Zealand.
Do you work for Fab? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Fab your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.