Brandwave

Fab vs Quixel Megascans:Which is more popular in New Zealand?

In October 2026, Fab had more branded searches than Quixel Megascans among 3D texture and asset libraries in New Zealand. Fab had about 50 branded searches, while Quixel Megascans had 30. Fab made up 4.1% of all 3D texture and asset library searches we track, and Quixel Megascans accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about 3D texture and asset libraries, Quixel Megascans appeared in all four answers and Fab in three. Fab was mentioned before Quixel Megascans in three out of four answers.

Among 3D texture and asset libraries in New Zealand in October 2026

Who do people search for more?

Fab, about 67% more searches than Quixel Megascans

Fab 50 searchesQuixel Megascans 30 searches

Who does AI mention more?

Quixel Megascans, mentioned in every answer we collected

Quixel Megascans in 4 of 4Fab in 3 of 4

Who does AI recommend more?

Fab, named ahead of Quixel Megascans in 3 of 4 answers

Fab first in 3Quixel Megascans first in 1

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Top 3D texture and asset libraries in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Quixel Megascans appeared in all four answers. Fab was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Fab was listed before Quixel Megascans in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Poly Haven1st
  2. Fab2nd
  3. ambientCG3rd
  4. Quixel Megascans4th
  5. Synty Studios5th
  6. Poliigon6th
  7. Textures.com7th
  8. CGAxis–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Poly Haven4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Quixel Megascans4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ambientCG3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fab3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Poliigon2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Synty Studios2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Textures.com2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CGAxis0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about 3D texture and asset libraries

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Fab or Quixel Megascans more popular in search?

This chart shows how often people search Google for Fab and Quixel Megascans by name. Each line represents a brand's share of searches for all eight 3D texture and asset libraries we track, month by month, from searches in New Zealand.

Fab and Quixel Megascans among 3D texture and asset libraries in New Zealand, by month

Share of searches by month for Fab, Quixel Megascans. The figures are in the table below the chart.

View monthly share of searches table
MonthPoly HavenPoliigonambientCGSynty StudiosFabTextures.comQuixel MegascansCGAxis
Nov 202545.5%22.1%6.5%14.3%3.9%2.6%3.9%1.3%
Dec 202544.2%21.2%5.8%11.5%5.8%1.9%7.7%1.9%
Jan 202643.8%21.9%4.7%12.5%6.3%3.1%6.3%1.6%
Feb 202658.1%12.2%9.5%9.5%2.7%4.1%2.7%1.4%
Mar 202658.6%12.6%8.1%10.8%3.6%2.7%2.7%0.9%
Apr 202653.4%12.5%8%14.8%3.4%2.3%4.5%1.1%
May 202658.7%17.4%7.4%8.3%2.5%2.5%2.5%0.83%
Jun 202657.1%15.2%8%11.6%3.6%1.8%1.8%0.89%
Jul 202659.1%10%8.2%12.7%4.5%1.8%2.7%0.91%
Aug 202657.7%12.6%9.9%9%3.6%2.7%3.6%0.9%
Sep 202655.8%10.6%13.5%11.5%2.9%2.9%1.9%0.96%
Oct 202652.9%14%11.6%10.7%4.1%3.3%2.5%0.83%

How has branded search for Fab and Quixel Megascans changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand 3D texture and asset libraries in October 2026?

2 changes
  1. In October 2026, Fab gained share of searches among 3D texture and asset libraries in New Zealand, from 2.9% to 4.1%.

  2. In October 2026, Quixel Megascans gained share of searches among 3D texture and asset libraries in New Zealand, from 1.9% to 2.5%.

How are Fab’s and Quixel Megascans’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Fab’s and Quixel Megascans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fab

3 branded search terms

  • fab epic
  • fab marketplace
  • fab.com

Quixel Megascans

1 branded search term

  • quixel megascans

How the Brand Demand Index is measured

Other head-to-heads among 3D texture and asset libraries

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