Fab vs Poly Haven:Which is more popular in New Zealand?
In October 2026, Poly Haven had more branded searches than Fab among 3D texture and asset libraries in New Zealand. Poly Haven had about 640 branded searches, while Fab had 50. Poly Haven made up 52.9% of all 3D texture and asset library searches we track, and Fab accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about 3D texture and asset libraries, Poly Haven appeared in all four answers and Fab in three. Poly Haven was mentioned before Fab in three out of four answers.
Who do people search for more?
Poly Haven, about 13 searches for every 1 for Fab
Who does AI mention more?
Poly Haven, mentioned in every answer we collected
Who does AI recommend more?
Poly Haven, named ahead of Fab in 3 of 4 answers
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Top 3D texture and asset libraries in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Poly Haven appeared in all four answers. Fab was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Poly Haven was listed before Fab in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Poly Haven1st
Fab2nd
ambientCG3rd
Quixel Megascans4th
Synty Studios5th
Poliigon6th
Textures.com7th
CGAxis–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Poly Haven4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Quixel Megascans4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ambientCG3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Fab3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Poliigon2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Synty Studios2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Textures.com2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- CGAxis0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about 3D texture and asset libraries
4 answers
Asked ChatGPT
“Which 3D texture and asset library should I use in New Zealand?”
Asked ChatGPT
“What are the best 3D texture and asset libraries in New Zealand?”
Asked ChatGPT
“What's the best 3D texture and asset library in New Zealand for game art assets?”
Searched Google, AI Overview
“3d texture library”
Searched Google, AI Overview
“pbr texture library”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Fab or Poly Haven more popular in search?
This chart shows how often people search Google for Fab and Poly Haven by name. Each line represents a brand's share of searches for all eight 3D texture and asset libraries we track, month by month, from searches in New Zealand.
Share of searches by month for Poly Haven, Fab. The figures are in the table below the chart.
View monthly share of searches table
| Month | Poly Haven | Poliigon | ambientCG | Synty Studios | Fab | Textures.com | Quixel Megascans | CGAxis |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 45.5% | 22.1% | 6.5% | 14.3% | 3.9% | 2.6% | 3.9% | 1.3% |
| Dec 2025 | 44.2% | 21.2% | 5.8% | 11.5% | 5.8% | 1.9% | 7.7% | 1.9% |
| Jan 2026 | 43.8% | 21.9% | 4.7% | 12.5% | 6.3% | 3.1% | 6.3% | 1.6% |
| Feb 2026 | 58.1% | 12.2% | 9.5% | 9.5% | 2.7% | 4.1% | 2.7% | 1.4% |
| Mar 2026 | 58.6% | 12.6% | 8.1% | 10.8% | 3.6% | 2.7% | 2.7% | 0.9% |
| Apr 2026 | 53.4% | 12.5% | 8% | 14.8% | 3.4% | 2.3% | 4.5% | 1.1% |
| May 2026 | 58.7% | 17.4% | 7.4% | 8.3% | 2.5% | 2.5% | 2.5% | 0.83% |
| Jun 2026 | 57.1% | 15.2% | 8% | 11.6% | 3.6% | 1.8% | 1.8% | 0.89% |
| Jul 2026 | 59.1% | 10% | 8.2% | 12.7% | 4.5% | 1.8% | 2.7% | 0.91% |
| Aug 2026 | 57.7% | 12.6% | 9.9% | 9% | 3.6% | 2.7% | 3.6% | 0.9% |
| Sep 2026 | 55.8% | 10.6% | 13.5% | 11.5% | 2.9% | 2.9% | 1.9% | 0.96% |
| Oct 2026 | 52.9% | 14% | 11.6% | 10.7% | 4.1% | 3.3% | 2.5% | 0.83% |
How has branded search for Fab and Poly Haven changed in New Zealand over the last 12 months?
3 findings
- Poly Haven was ahead of Fab in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Fab’s share of searches among 3D texture and asset libraries in New Zealand moved from 3.9% to 4.1%, and its estimated monthly branded searches moved from 30 to 50.
- Across the 12 months ending October 2026, Poly Haven’s share of searches among 3D texture and asset libraries in New Zealand moved from 45.5% to 52.9%, and its estimated monthly branded searches moved from 350 to 640.
How did search popularity change for New Zealand 3D texture and asset libraries in October 2026?
2 changes
In October 2026, Fab gained share of searches among 3D texture and asset libraries in New Zealand, from 2.9% to 4.1%.
In October 2026, Poly Haven lost share of searches among 3D texture and asset libraries in New Zealand, from 55.8% to 52.9%.
How are Fab’s and Poly Haven’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Fab’s and Poly Haven’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fab
3 branded search terms
- fab epic
- fab marketplace
- fab.com
Poly Haven
2 branded search terms
- poly haven
- polyhaven
Other head-to-heads among 3D texture and asset libraries
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