Brandwave

Poliigon vs Synty Studios:Which is more popular in New Zealand?

In October 2026, Poliigon had more branded searches than Synty Studios among 3D texture and asset libraries in New Zealand. Poliigon had about 170 branded searches, while Synty Studios had 130. Poliigon made up 14% of all 3D texture and asset library searches we track, and Synty Studios accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about 3D texture and asset libraries, Poliigon and Synty Studios each appeared in two of the four answers. Poliigon was mentioned before Synty Studios in two out of three answers that named either.

Among 3D texture and asset libraries in New Zealand in October 2026

Who do people search for more?

Poliigon, about 31% more searches than Synty Studios

Poliigon 170 searchesSynty Studios 130 searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Poliigon in 2 of 4Synty Studios in 2 of 4

Who does AI recommend more?

Poliigon, named ahead of Synty Studios in 2 of 3 answers

Poliigon first in 2Synty Studios first in 1

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Top 3D texture and asset libraries in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Poliigon was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Synty Studios was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Poliigon was listed before Synty Studios in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Poly Haven1st
  2. Fab2nd
  3. ambientCG3rd
  4. Quixel Megascans4th
  5. Synty Studios5th
  6. Poliigon6th
  7. Textures.com7th
  8. CGAxis–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Poly Haven4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Quixel Megascans4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ambientCG3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fab3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Poliigon2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Synty Studios2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Textures.com2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CGAxis0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about 3D texture and asset libraries

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Poliigon or Synty Studios more popular in search?

This chart shows how often people search Google for Poliigon and Synty Studios by name. Each line represents a brand's share of searches for all eight 3D texture and asset libraries we track, month by month, from searches in New Zealand.

Poliigon and Synty Studios among 3D texture and asset libraries in New Zealand, by month

Share of searches by month for Poliigon, Synty Studios. The figures are in the table below the chart.

View monthly share of searches table
MonthPoly HavenPoliigonambientCGSynty StudiosFabTextures.comQuixel MegascansCGAxis
Nov 202545.5%22.1%6.5%14.3%3.9%2.6%3.9%1.3%
Dec 202544.2%21.2%5.8%11.5%5.8%1.9%7.7%1.9%
Jan 202643.8%21.9%4.7%12.5%6.3%3.1%6.3%1.6%
Feb 202658.1%12.2%9.5%9.5%2.7%4.1%2.7%1.4%
Mar 202658.6%12.6%8.1%10.8%3.6%2.7%2.7%0.9%
Apr 202653.4%12.5%8%14.8%3.4%2.3%4.5%1.1%
May 202658.7%17.4%7.4%8.3%2.5%2.5%2.5%0.83%
Jun 202657.1%15.2%8%11.6%3.6%1.8%1.8%0.89%
Jul 202659.1%10%8.2%12.7%4.5%1.8%2.7%0.91%
Aug 202657.7%12.6%9.9%9%3.6%2.7%3.6%0.9%
Sep 202655.8%10.6%13.5%11.5%2.9%2.9%1.9%0.96%
Oct 202652.9%14%11.6%10.7%4.1%3.3%2.5%0.83%

How has branded search for Poliigon and Synty Studios changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending October 2026: Synty Studios took it in April 2026, Poliigon took it in May 2026, Synty Studios took it in July 2026, Poliigon took it in August 2026, Synty Studios took it in September 2026, Poliigon took it in October 2026.
  • Across the 12 months ending October 2026, Poliigon’s share of searches among 3D texture and asset libraries in New Zealand moved from 22.1% to 14%, and its estimated monthly branded searches held steady at 170.
  • Across the 12 months ending October 2026, Synty Studios’ share of searches among 3D texture and asset libraries in New Zealand moved from 14.3% to 10.7%, and its estimated monthly branded searches moved from 110 to 130.

How did search popularity change for New Zealand 3D texture and asset libraries in October 2026?

2 changes

  1. In October 2026, Poliigon overtook ambientCG and Synty Studios to rank 2nd among 3D texture and asset libraries in New Zealand, with 14% of the searches.

  2. In October 2026, Synty Studios lost share of searches among 3D texture and asset libraries in New Zealand, from 11.5% to 10.7%.

How are Poliigon’s and Synty Studios’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Poliigon’s and Synty Studios’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Poliigon

1 branded search term

  • poliigon

Synty Studios

2 branded search terms

  • synty
  • synty studios

How the Brand Demand Index is measured

Other head-to-heads among 3D texture and asset libraries

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