Brandwave

ambientCG vs Synty Studios:Which is more popular in New Zealand?

In October 2026, ambientCG had more branded searches than Synty Studios among 3D texture and asset libraries in New Zealand. ambientCG had about 140 branded searches, while Synty Studios had 130. ambientCG made up 11.6% of all 3D texture and asset library searches we track, and Synty Studios accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about 3D texture and asset libraries, ambientCG appeared in three of the four answers and Synty Studios in two. ambientCG was mentioned before Synty Studios in two out of three answers that named either.

Among 3D texture and asset libraries in New Zealand in October 2026

Who do people search for more?

ambientCG, about 8% more searches than Synty Studios

ambientCG 140 searchesSynty Studios 130 searches

Who does AI mention more?

ambientCG, mentioned in 3 of 4 answers, Synty Studios in 2

ambientCG in 3 of 4Synty Studios in 2 of 4

Who does AI recommend more?

ambientCG, named ahead of Synty Studios in 2 of 3 answers

ambientCG first in 2Synty Studios first in 1

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Top 3D texture and asset libraries in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, ambientCG was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Synty Studios was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. ambientCG was listed before Synty Studios in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Poly Haven1st
  2. Fab2nd
  3. ambientCG3rd
  4. Quixel Megascans4th
  5. Synty Studios5th
  6. Poliigon6th
  7. Textures.com7th
  8. CGAxis–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Poly Haven4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Quixel Megascans4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ambientCG3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fab3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Poliigon2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Synty Studios2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Textures.com2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CGAxis0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about 3D texture and asset libraries

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is ambientCG or Synty Studios more popular in search?

This chart shows how often people search Google for ambientCG and Synty Studios by name. Each line represents a brand's share of searches for all eight 3D texture and asset libraries we track, month by month, from searches in New Zealand.

ambientCG and Synty Studios among 3D texture and asset libraries in New Zealand, by month

Share of searches by month for ambientCG, Synty Studios. The figures are in the table below the chart.

View monthly share of searches table
MonthPoly HavenPoliigonambientCGSynty StudiosFabTextures.comQuixel MegascansCGAxis
Nov 202545.5%22.1%6.5%14.3%3.9%2.6%3.9%1.3%
Dec 202544.2%21.2%5.8%11.5%5.8%1.9%7.7%1.9%
Jan 202643.8%21.9%4.7%12.5%6.3%3.1%6.3%1.6%
Feb 202658.1%12.2%9.5%9.5%2.7%4.1%2.7%1.4%
Mar 202658.6%12.6%8.1%10.8%3.6%2.7%2.7%0.9%
Apr 202653.4%12.5%8%14.8%3.4%2.3%4.5%1.1%
May 202658.7%17.4%7.4%8.3%2.5%2.5%2.5%0.83%
Jun 202657.1%15.2%8%11.6%3.6%1.8%1.8%0.89%
Jul 202659.1%10%8.2%12.7%4.5%1.8%2.7%0.91%
Aug 202657.7%12.6%9.9%9%3.6%2.7%3.6%0.9%
Sep 202655.8%10.6%13.5%11.5%2.9%2.9%1.9%0.96%
Oct 202652.9%14%11.6%10.7%4.1%3.3%2.5%0.83%

How has branded search for ambientCG and Synty Studios changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand 3D texture and asset libraries in October 2026?

3 changes

  1. In October 2026, Poliigon overtook ambientCG and Synty Studios to rank 2nd among 3D texture and asset libraries in New Zealand, with 14% of the searches.

  2. In October 2026, ambientCG lost share of searches among 3D texture and asset libraries in New Zealand, from 13.5% to 11.6%.

  3. In October 2026, Synty Studios lost share of searches among 3D texture and asset libraries in New Zealand, from 11.5% to 10.7%.

How are ambientCG’s and Synty Studios’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ambientCG’s and Synty Studios’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ambientCG

1 branded search term

  • ambientcg

Synty Studios

2 branded search terms

  • synty
  • synty studios

How the Brand Demand Index is measured

Other head-to-heads among 3D texture and asset libraries

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